Social media has become the cornerstone of modern marketing strategies everywhere, across all industries. Higher education is no exception.

Social offers unprecedented opportunities to connect with existing and new audiences in engaging ways. So despite economic challenges, the smart institutions know that they have to invest in social, as they see its pivotal role in shaping student decisions.

In this episode, I chat with Maya Wesby, Social Media Manager at Harvard University.

Founder and author, Andy Lambert, says:

"The single metric that defines demand creation is share of conversation."

But how can B2B businesses make sure they're stealing the spotlight with social media?

This episode is packed full with expert insights, great examples and actionable tips for B2B businesses and the social teams working at them.

Look Mum, a new podcast!

This is our trailer for a brand spanking new podcast for social media professionals, by social media professionals.

We listen to some of the brightest minds in the industry, from interns to managers, and directors to CMOs.

Subscribe, so you don't miss an episode!