Beyond the Metrics: What’s Really Costing CMOs Their Seat
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Beyond the Metrics: What’s Really Costing CMOs Their Seat
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概要
On this episode of Beyond the Cart, we’re pulling back the curtain on what’s really happening to CMOs. Short tenures. Missed targets. Misunderstood impact. Marketing leaders are under pressure, and the boardroom still treats growth like a guessing game. I’m joined by Marie Bahl McKenna, a CMO who’s helped build category-defining brands across tech, AI, crypto, and beyond. She knows what it takes to lead with numbers, earn trust at the top, and ditch the fluff that gets CMOs fired. Here's what we'll be discussing: 1. CMO Tenure & Trust: Why Growth Leaders Ditch Vanity Metrics 2. Marketing by the Numbers: A Data-Driven “Moneyball” Approach 3. Boardroom Blind Spot: Why Marketing Lacks System Support If you’re a marketing exec, this conversation will either validate your reality or give you a serious wake-up call. Either way, you’ll walk away sharper. Tune in live and bring your questions.