Rob Sheldrick, once an AI skeptic, reveals how NetSuite is transforming mid-market operations with embedded AI. From text enhancement to financial exception management, learn why AI isn't about one big breakthrough—it's about hundreds of small improvements compounding into competitive advantage.

Rob has over 30 years of experience in business transformation, and here he explains why artificial intelligence in ERP systems isn't just another buzzword—it's a fundamental shift in how businesses operate.

Drawing from his background in process improvement and real-world examples from companies like Toyota and Holden, Rob demonstrates how NetSuite has embedded AI throughout its platform—not as an expensive add-on, but as core functionality available today. You'll discover:

• Why AI productivity comes from compounding small improvements, not single breakthroughs
• How Text Enhance turns average writers into marketing pros in seconds
• The power of AI agents working behind the scenes to detect financial anomalies
• Why natural language processing is democratizing data analytics for non-technical users
• The truth about AI and job displacement (hint: history tells a different story)
• Why cloud-based unified solutions have an "unfair advantage" in the AI race

Whether you're running a mid-sized organization or advising one, this episode cuts through the AI hype to show you what's actually working in the real world—right now. Rob's practical insights, combined with his honest assessment of where AI excels (and where humans still lead), make this essential listening for anyone navigating their organization's AI journey.

What You'll Learn:

• The difference between AI hype and real business value
• How NetSuite embeds AI throughout its platform (with no extra cost)
• Four live demonstrations: Text Enhance, Case Management, Financial Exceptions, Analytics Assistant
• Why cloud-based unified systems have advantages in AI implementation
• Practical steps for bringing your organization on the AI journey
• How to address employee concerns about AI and jobs

Best For:

• CFOs and financial controllers in mid-market organizations
• Operations directors looking to improve efficiency
• IT leaders evaluating ERP solutions
• Business owners considering digital transformation
• Anyone skeptical about AI's practical business value

Speaker Bio

Rob Sheldrick is the Head of Mid-Market Enterprise at Ndevr, with over 30 years experience in business transformation and supply chain optimization. Starting his career at Australia's largest food production company, Rob has led business intelligence teams across Australian enterprises, driving standardization, automation, and reusable analytics solutions. Once an AI skeptic, now AI enthusiast, Rob combines old-school process improvement methodology with cutting-edge technology adoption to help mid-market organizations become future-fit. His practical, no-nonsense approach to AI implementation is grounded in real-world productivity gains rather than buzzwords and hype.

Conect with Rob on LinkedIn https://www.linkedin.com/in/rob-sheldrick-575aa01/

About This Podcast: ERP Unlocked explores business technology and digital transformation strategies for Enterprise and mid-market organizations. (Intended for Australian and New Zealand Audiences.)

Connect with us:

🌐 Website: www.ndevr.com.au

💼 LinkedIn: https://www.linkedin.com/company/ndevr-pty-ltd/

📧 Email: info@ndevr.com.au

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