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In executive hiring today, what looks strong on paper doesn’t always translate to the right hire.

Instead of focusing primarily on tenure or credentials, hiring managers are looking for leaders whose experience aligns with a company’s stage of growth, team dynamics, and revenue goals. What makes someone the right fit often depends on the specific challenges a company is trying to solve.

In this episode of Beyond the Hire, Cassie Zaffanella, Executive Recruiter at Betts Recruiting, breaks down how executive candidates are evaluated and what separates “A” and “B” profiles. She shares how leaders can clearly communicate the ownership and growth impact they have driven in previous roles, along with the interview pitfalls that can derail even highly qualified candidates.

About Cassie Zaffanella: Cassie Zaffanella is an Executive Recruiter at Betts with over a decade of experience in the tech industry. She began her career in enterprise sales at Oracle before transitioning into recruiting, and joined Betts in 2018. Since then, she has helped build the firm’s executive recruiting practice and has consistently ranked as one of the company’s top recruiters.

Follow Cassie on LinkedIn: https://www.linkedin.com/in/cassie-zaffanella-a4a65b66/

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Ask any experienced recruiter and they’ll tell you that preparation and authenticity consistently set candidates apart.

In this episode of Before the Hire, Juliet Goswell, Director of Recruiting at Betts Recruiting, shares an insider’s perspective on sourcing and interviewing go-to-market candidates. She breaks down which sourcing platforms Betts recruiters use to find talent and why the most effective candidate profiles are often simple rather than overproduced.

She also discusses how candidates can make a strong first impression in interviews, the importance of clearly articulating what motivates their career decisions, common candidate red flags, and why being grounded, prepared, and authentic often matters more than an impressive resume.

About Juliet Goswell: Juliet Goswell is the Director of Recruiting at Betts, where she leads the New York office and oversees teams ranging from recruiting coordinators to GTM recruiters and account managers. She’s been in recruiting for about five years and took a nontraditional path into the field, starting with a background in modern dance before moving into ad tech and influencer partnerships. That people-driven work led her into recruiting at StudioID, where she managed a large freelance network and began building leadership experience, followed by agency recruiting at Creative People. Juliet joined Betts a few years ago as an individual contributor and has since stepped into leadership, now leading the New York office.

Follow Juliet on LinkedIn: https://www.linkedin.com/in/juliet-goswell/

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Some founders start with a clear idea. Others start with a question.

In this episode of Beyond the Hire, Justin Liu, CEO and co founder of Charta Health, walks us through the unconventional path that led to building Charta, including spending over a year interviewing hundreds of operators across industries and validating what could truly become a venture scale business.

He also shares how those early decisions shape how he hires today, why Charta prioritizes an in person culture, and what surprised him most after stepping into the CEO role for the first time.

About Justin Liu: Justin Liu is the CEO and co-founder of Charta Health, an AI Chart Review Platform transforming how healthcare organizations audit patient charts and documentation at scale. Charta streamlines critical workflows across revenue cycle, clinical operations, and compliance functions, helping providers and payers operate more efficiently and deliver better patient care. Backed by Bain Capital Ventures, Charta is on a mission to make every healthcare dollar accountable and every chart accurate, simplifying the complexities of non-clinical operations from the ground up.

Before founding Charta, Justin led Growth at Rockset (acquired by OpenAI) and worked on Google’s Cloud Security team. His background in scaling cutting-edge AI technology is central to Charta’s success in transforming healthcare infrastructure.

Follow Justin on LinkedIn: https://www.linkedin.com/in/jusliu/