Beyond the Code: How Microkeeper Built a 'Wow Factor' Brand in Tech
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Beyond the Code: How Microkeeper Built a 'Wow Factor' Brand in Tech
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How do you turn payroll, one of the least glamorous parts of business, into a brand that people actually get excited about?
In this episode, we sit down with Ren Wackett (National Sales and Partnerships) and Doménica Tufiño (Digital Marketing Specialist) from Microkeeper, the Geelong-based tech company redefining what it means to stand out in software. They share how a mix of smart strategy, bold creativity, and a people-first mindset has fuelled their remarkable growth.
You’ll hear how they:
Created a powerful sales–marketing partnership that cut ad spend by 75% while accelerating growth.
Built a “Geelong first” strategy to grow a regional tech powerhouse with national reach.
Hire for character over talent, keeping human connection at the heart of a digital world.
Took courageous personal leaps, from a 13-year pro sports career to starting fresh in Australia and what that taught them about leadership and resilience.
This episode is a masterclass in brand building, culture, and growth-proof that even in the world of payroll, the “wow factor” comes from the people behind the tech.
You can connect with Reyan Fernando here:
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This episode was proudly brought to you by the Geelong Chamber of Commerce