Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you’d like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

I Helped a Client Hit $934K in 6 Months. Here's What Surprised Me

In this episode, I break down how one of my clients generated $934,000 in 6 months on a single offer – with just 220 live calls, 81 closes, a 37% close rate, and an average deal size of $10,947.

But this episode isn’t just a flex on numbers.

It’s a behind-the-scenes look at the inner game and systems that actually drive that kind of performance, and why most decent reps never get close to it.

Here’s what we cover:

• Why your problem probably isn’t “more skills”
  How most reps blame lack of skill when the real issue is consistency, commitment to one framework, and emotional stability.

• Self-sabotage & upper limits
  How big months trigger nervous system freak-outs, “glass ceilings,” and the classic pattern of easing off, going off-script, and tanking your own results.

• Navigating sales slumps like a pro
  Why focusing on macro averages (7, 14, 30-day close rates) beats obsessing over a few bad days – and how the law of averages saved my own business when I had 21 “no’s” in a row.

• Staying out of company politics
  How drama with founders, leaders, and internal teams quietly erodes your belief in the offer, kills your certainty, and drags down your conversions – and what to do about it.

• Knowing your constraints to avoid burnout
  The power of knowing your personal call limit, why 4 calls/day was this client’s sweet spot, and how travel, nomad life, and broken routines can nuke your performance.

• Marketing vs Sales reality check
  Why “I close 60%” doesn’t mean much without context, how weak marketing can make great closers look terrible, and why your job shouldn’t be 90% education on a cold, unaware audience.

If you’re already a decent closer and wanting to jump from $10k months to $20k+ months in commission, this episode will show you why the next level isn’t just in another script or tactic – it’s in your consistency, emotional regulation, and environment.

Tune in, take notes, and reverse engineer your own $900k+ run.

🎧 Podcast Episode Description

How to Handle the “Let’s Just Start in the New Year” Objection

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you’d like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

Every December, salespeople get hit with the same frustrating objection:

“Let’s just start in the new year.”

Today’s episode is an emergency breakdown on how to sell powerfully over the holiday period and avoid losing deals to December hesitation.

Inside, I cover:

• Why sales is a probability game—and how to reduce the likelihood of getting the holiday objection

• How to create true emotional urgency without resorting to hype or “stage selling”

• Discovery questions that shift prospects from wanting change to needing change

• How to stretch pain using time, opportunity cost, and emotional consequence

• The “Two Identities Story” that gets prospects to choose the action-taking version of themselves

• Why meaning (not money) creates urgency—and how to tap into it

• The exact stress test + deposit ask that surfaces the real objection

• How to safely uncover hidden concerns like fear, mistrust, or past experiences

• Using Milton Erickson-style language tags to reinforce urgency

• The Reverse Qualification question that pre-handles the holiday objection before it appears

• When to let a lead go—and how to know they’re just not qualified

If you want to keep momentum through December and close deals even when people are “waiting for January,” this episode gives you the full playbook.

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you would like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

Most sales reps sell the way they want to sell, not the way buyers actually make decisions.
This episode flips that.

Today we break down a simple but powerful idea: sell the way your customers buy.
Not the way gurus tell you to sell. Not the way high ticket bros push. The way real human beings make decisions.

And the moment you understand this, your close rate goes up, objections come down, and your calls feel a lot easier.

Here is what we cover inside the episode:

The problem with one size fits all sales processes:
Most sales scripts assume that everyone buys the same way.
They do not.

So when a prospect does not fit the process, reps label them as:

Not committed
Low intent
Lacking belief
Needing identity work

When in reality, the rep is forcing a buying style that does not match the person in front of them.

Why guru selling only works for gurus:
A lot of the modern “authority based” selling you see online only works because:

The guru has a massive personal brand
The buyer already trusts them
The buyer already feels influenced by their authority

This is human behavior 101.
People shrink themselves in the presence of authority.

But if you do not have that level of authority, modeling their approach will make you feel like something is wrong with you.

There is nothing wrong with you.
You are just copying a sales style that was never designed for normal humans.

The real question is how this prospect makes decisions:
This is where the episode pivots into the real magic.

We look at:

The buyer’s motive
Their internal process
Their problem
Their goal
Their preferred modality
What they need to feel safe
What they need to make a decision today

When a prospect feels deeply understood, they open up.
And once they open up, selling becomes easy.

The three and a half decision making strategies:
Inside the episode, I break down each buying strategy in depth.

1. Automatic decision makers (two types):
   These buyers decide on the spot.
   But they split into two categories:

Automatic with what criteria
Automatic with who criteria

What = goal driven.
Who = social proof driven.

When you understand which one you are speaking to, you know whether to focus on the steps or the social proof.

1. Period of time decision makers:
   These buyers need emotional processing time.
   They need reassurance, reliability, reputation and breathing room.

Push them and you trigger buyer’s remorse.
Support them and they become incredible long term clients.

1. Multiple time decision makers:
   The hardest group to sell.
   High risk averse.
   Detail oriented.
   Logical.
   Skeptical.

But when they buy, they never leave because no one else caters to their process.

Traditional sales training completely ignores these people, which is why reps miss three to four sales every month without realizing it.

Why understanding decision strategies changes everything:
This episode shows you:

Why scripts fail
Why pressure breaks trust
Why objection handling is often unnecessary
Why you cannot rush emotional buyers
Why you must displace the sale with multiple time buyers
Why real sales comes down to understanding the person in front of you

Sell the way people buy, not the way you wish they bought.

Want to go deeper:
The full breakdown of the 4 Buyer Personalities is inside the Playbook.

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

Or watch the VSL here to see how the entire system fits together:
👉 https://caleblesa.com/playbook-vsl

Podcast Show Notes

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you would like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

In today’s episode, I am coming in with a hot take that needed to be said.

The sales training industry has become a circus of new mechanisms, secret frameworks, and revolutionary angles. One of my clients recently got caught in it, so this episode is your reminder of what actually matters.

Inside the episode, I break down:

You will hear a clear distinction between what is genuinely required to become an elite communicator and what is simply shiny marketing that sells courses. Most so called new ideas are just old fundamentals wrapped in new language.

We talk about:

• What linguistic primes actually are

• Why they work

• Why they are not new at all

Softening language, structuring questions, reducing resistance. These are timeless techniques. What matters is how well you communicate, not what you label it.

A lot of the industry is pushing tactics like:

• Break their belief system

• Shift their identity

• Challenge their self concept

These might work in the biz opp world or with inexperienced buyers. They do not work on sophisticated buyers.
Sales is not about tricking someone. It is about clarity, connection, and helping someone make their own decision.

If you are not the Chad Alpha closer type, stop trying to sell like one.

This episode covers:

• Why pretending to be someone else kills trust

• How incongruence creates dissonance

• Why prospects ghost when you are out of alignment

• Why long-term, relationship-based selling is the sustainable path

I share the moment a mentor said to me:
“I see Darcy. I see Sharon. I see Joe. But I do not see you.”

This episode breaks down how to:

• Build your own sales philosophy

• Master one system before innovating

• Use the Core, Improve, Innovate model

• Step into the congruence and certainty that makes people buy

Most people do not need another course.
They need emotional consistency.

This episode explores questions like:

• What feeling am I avoiding

• What discomfort am I outsourcing to the next program

Chances are you already have enough skill. What you may be missing is the internal stability to be consistent.

This episode will bring you back to fundamentals and back to what actually works.

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you would like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

What Is Real vs What Is MarketingThe Truth About Linguistic PrimingWhy Objection Handling Tactics Are FailingWhy Authenticity Always WinsFinding Your Own Sales StyleThe Real Reason Most Reps StruggleIf You Are Feeling Lost In a Sea of Tactics