In this episode of Into the Podverse, host Tony Doe explores the "invisible" technology that makes podcasting unique: RSS (Really Simple Syndication). While many creators focus on recording and editing, understanding the underlying infrastructure is what gives you true ownership of your audience.

In this episode, you will learn:

• What is RSS? Discover why this "disappointingly ordinary" file is the foundation of modern podcasting, acting as your show's permanent mailing address and master catalogue.
• Platform vs. Protocol: Why podcasting is bigger than any single company like Spotify or Apple, and how open standards protect creators from being controlled by algorithms.
• Grow Your Apple Podcasts Audience: Practical tips for increasing downloads and reviews on Apple Podcasts, especially in markets where Spotify is the dominant player.
• The Return of a Pioneer: We celebrate the comeback of Eldee The Don and the Nigerian American podcast, discussing his latest insights on creativity and the age of AI.
• Building the Future: An inside look at the Nigerian Podcast Index, a community project designed to help African creators get discovered and preserve our stories.

Whether you are a new creator or a seasoned pro, understanding the fundamentals of podcast distribution and infrastructure is essential for building a long-term career in the Podverse.

Support the Show: Help us build the infrastructure for Nigerian podcasting by contributing to the Nigerian Podcast Index. https://nigerianpodcastindex.com/support-us/

Read the transcript here.

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