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This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

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In this episode I’m talking about something that I think almost all of us experience at some point… imposter syndrome.

I share some of my own experiences with it throughout my career – moments where I genuinely felt like I didn’t belong, where self-doubt felt crippling, and times where I questioned whether I was even good enough to be in the room. Even at conferences where we got photos with people in my industry and I thought “why am I here? I’m not as popular as them.”

Perfectionism has played a big role in this for me too. For a long time I felt like I was never doing enough, which probably pushed me to constantly throw myself out of my comfort zone and chase trophies.

I also talk about something that has really helped me when those thoughts creep in - something I call “evidence over emotion.” When imposter syndrome shows up, I challenge those thoughts by asking myself what the actual evidence is. Usually I realise that it’s just emotion making me feel that way, not the truth.

Even when I was winning awards, the imposter feelings didn’t just disappear. But the more you do the thing you doubt yourself in, the more that inner critic starts to quiet down.

I even felt this when I became an educator. I remember telling my mentor that I didn’t even know if I was good enough to teach. I was full of self doubt… but I kept going anyway, and eventually went on to win Best Masterclass of 2025. It was the feedback from students that really helped me realise that maybe I was doing a better job than I thought.

If you’ve ever felt like you’re not good enough, like you don’t belong, or like people might question why it’s you… you’re definitely not alone.

Most people experience imposter syndrome at some point.

Just remember - you’re not here to impress anyone. You’re here to share what you know and do your best. And sometimes your best might only be 50 or 60%, because we’re human and we can’t be at 100% all the time.

You are worthy.
You are enough.
And you can do anything you put your mind to.

If you’re someone who is struggling with self doubt, consumed by negative thoughts. This episode is for you.

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

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This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode4

Enjoy an exclusive listener discount: 20% off with code KARIS20
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Running a business looks easy from the outside… but once you’re in it, you realise you’re wearing every hat.

In this episode, I talk honestly about what it really takes to run your own business - from being the social media manager, accountant, admin, photographer, artist, a mum, a wife, (and everything in between), to staying disciplined when no one else is holding you accountable.

I also talk about the middle phase - the quiet part that no one really talks about. When you first open your business, everyone’s cheering you on. There’s excitement and support everywhere. But then it goes quiet, and suddenly it’s just you, your thoughts, and the work that still needs to be done. This is the phase where a lot of people give up - not because they can’t do it, but because it’s uncomfortable, lonely, and challenging. You might be facing setbacks, slow growth, or self doubt, all while still having to show up. This is normal and you’re not doing anything wrong, it’s all part of the process.

Another big part of this episode is social media and comparison. I talk about how easily comparison can creep in without you even realising - leaving you feeling anxious, deflated, stressed, or like you’re not doing enough.

We also dive into why running a business isn’t for everyone - and why that’s okay. The security of employed work, guaranteed income, set holidays, and clocking off at the end of the day is something many people value. But for me? I wouldn’t change this life for the world. I love building something from the ground up. I love that it’s mine. I love knowing I’m not building someone else’s dream - I’m building my own.

In this episode, I talk about:

• Wearing multiple hats and the pressure that comes with it
• The quiet middle phase where motivation is tested
• What consistency actually looks like (and why it doesn’t mean showing up every single day)
• Discipline, self drive, and personal responsibility
• Delegating, asking for help, and outsourcing without guilt
• Social media comparison and protecting your energy
• Self-care, rest, and being kind to yourself
• Remembering that you’re still you, not just your business

If you’re building a business, stuck in the middle phase, or feeling the pressure of comparison, this episode is an honest reminder that you’re not behind - you’re just human.

This episode is sponsored by London Lash.

Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode4

Enjoy an exclusive listener discount: 20% off with code KARIS20
*T&Cs apply.

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send a text

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Enjoy an exclusive listener discount: 20% off with code KARIS20

*T&Cs apply.

https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode3

Raising your prices can feel terrifying - not because you don’t know you should, but because you’re convinced that the moment you do, everyone will leave.

So you sit with the same prices for years. You overwork. You feel exhausted. You tell yourself you’ll raise them “soon”… and never quite do.

I’ve been there.

In this episode of Beyond the Tweezers, I’m sharing how I finally raised my prices with confidence after realising I wasn’t even paying myself minimum wage — and why staying underpriced was actually causing more stress and burnout than the price increase ever did.

We talk about knowing your numbers, when to raise your prices, how to message clients, dealing with fear and client questions, losing clients (and why that’s expected), and why you shouldn’t treat your job as a hobby - it’s a business.

Raising my prices didn’t just change my income - it gave me the space to work on projects like this podcast and future training, instead of being constantly fully booked and exhausted. Being fully booked sounds like the goal, but when you’re not priced correctly, it can quickly lead to burnout.

I now work fewer hours, finish at 5pm, only work one Saturday a month, and finally enjoy running my business again. I now have time to spend with my family, friends and work on the projects that I want too.

If fear has been stopping you from raising your prices, this episode is for you 🤍

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Enjoy an exclusive listener discount: 20% off with code KARIS20

*T&Cs apply.

https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode3

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send a text

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode2

Enjoy an exclusive listener discount: 20% off with code KARIS20
*T&Cs apply.

In this episode, I’m joined by Darja Striletskaja, an award-winning lash educator with over 15 years in the beauty industry - and a story that truly inspires.

Originally from Estonia, Darja took her very first lash course back home before making the incredibly brave decision to move to the UK completely alone at just 21 years old. No friends, no family, no safety net - just belief in herself and a vision for her future. From working in salons that didn’t quite meet her expectations, to finding her place in the industry and building a career she’s now recognised worldwide for, her journey is one of resilience, growth, and purpose.

After training with Hanna at London Lash, Darja went on to work in a London Lash salon and eventually became one of the brand’s most respected educators. She’s since won multiple awards, travelled the world delivering training, and is now in a senior role supporting other trainers, distributors, and the wider education network within the company.

✨ The main focus of this episode is education — and what it really takes to become a great educator.

We talk honestly about:

• What foundations you must have before becoming an educator
• The key qualities that separate good trainers from great ones
• How to stand out in a crowded education market and find your own lane
• The realities, pressures, and responsibilities of teaching
• Why Darja didn’t feel “ready” to become a trainer and how she overcame that fear
• How observing other educators shaped her own teaching style
• Understanding different learning styles and managing student behaviour

Darja also opens up about opening and later closing her own salon, and why she no longer works with clients at all. Her perspective on success, growth, and knowing when to pivot is incredibly valuable for anyone at a crossroads in their career.

If you’re thinking about becoming an educator, trainer, or stepping into a leadership role in the beauty industry, this episode is a must listen. It’s honest, educational, and full of lessons you won’t hear on social media.

👀 We also hinted at a part two, where Darja would go deeper into her salon journey and the reasons behind closing it - so if you’d love to hear that, send me a DM and let me know.

Enjoy this one - it’s a powerful conversation 💭✨

Want to connect with Darja? Instagram: https://www.instagram.com/darja_striletskaja?igsh=MTU3dzBlYmlteHAxaA==

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send a text

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode1

Enjoy an exclusive listener discount: 20% off with code KARIS20
*T&Cs apply.

Social media isn’t something you do when you have time - it needs to be part of your job.

In this episode, I’m talking honestly about why showing up online changed everything for me - even though I used to hate being on camera, worry about judgement, and convince myself no one cared what I had to say.

We cover:
• Why no one is really judging you online
• How showing up builds trust, clients, and brand opportunities
• Why brands want to see you, not just your work
• How social media can create income beyond the desk/chair
• The mindset shift that stopped me overthinking everything

If you’ve been avoiding social media but know deep down it’s holding you back - this episode is for you.

Remember: you’re just a passing moment… but the opportunities can be life changing.

Remember to follow and subscribe for o never miss an episode ❤️

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode1

Enjoy an exclusive listener discount: 20% off with code KARIS20
*T&Cs apply.

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send a text

This Episode is sponsored by Elleebana

https://www.houseofelleebana.com/collections/online-courses

Veronica Rich is a true OG of the lash and brow industry.
In this episode, she shares her journey - from training and competing in lashes in Moldova, to starting over in the UK after leaving a toxic relationship, and ultimately becoming one of the first trainers at London Lash.

But this conversation goes deeper than her story.

✨ We break down exactly what it takes to build, evolve, and scale with online courses in the lash and brow industry.

Veronica shares her three non-negotiable fundamentals you must have in place before creating an online course - insights every educator and artist needs to hear before going digital.

Alongside the strategy, we also explore:

• Leaving Moldova and rebuilding life in the UK with family support
• The realities of starting before you feel ready
• Learning lashes the real way — from a friend on a bench back home
• Entering competitions in both Moldova and the UK
• Working with London Lash for many years and becoming one of their first trainers
• Transitioning into brows, education, and online learning
• Why lash and brow artists often become their clients’ therapists
• How this naturally led Veronica to study psychology while still working in beauty

This episode is for anyone who wants more than just success -
for those who want growth, longevity, and alignment in their career.

If you’re a beauty professional thinking about education, online courses, or your next step - this one’s for you.

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send a text

This Episode is Sponsored by Elleebana

https://www.houseofelleebana.com/collections/online-courses

What if the only thing standing between you and your dream is the fact that you’re waiting for permission?

In this episode, I talk about the mindset shift that changed everything for me - going from waiting to be noticed, to being the one who knocks first. I share my personal experience of winning competitions, dreaming of judging them one day, and constantly waiting for someone to reach out and offer me the opportunity.

That moment finally came - but I knew I wanted more.

After a simple conversation with a friend, I realised something powerful: why am I waiting for someone to hand me my dream? So I started messaging competitions I wanted to judge for. Some replied. Some left me on read. But I planted the seed anyway.

A year later, the same competition that left me on read reached out - asking me to join their judging panel… and they were paying me!

We also dive into how this mindset applies to building regular clients. Clients don’t magically show up at your door - you have to seek them out, find where they are, and show up consistently. Because even when it feels like nothing is happening, someone is always watching. Clients are watching. Brands are watching. Opportunities are watching.

Keep going. You never know what’s around the corner.

Customer Service Webinar: https://www.thelashspecialist-essex.com/product-page/how-to-deliver-5-customer-service

This Episode is Sponsored By Elleebana

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

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This episode is Sponsored by Elleebana

20% Off Discount Code: LASHLOVE20
Shop now: https://www.houseofelleebana.com/collections/online-courses

In this episode, I’m joined by the incredible Karolina Ciapaite — and her story is one of courage, consistency, and trusting the process 🤍

Karolina came to the UK with her partner thinking she’d only stay for a few months… fast forward and those few months turned into 10 whole years. Leaving her family behind and building a life in a new country wasn’t easy - especially when her first jobs here were in cleaning. One of those jobs even ended with her being fired.

Despite being fully certified in lashes, Karolina didn’t step into the industry straight away. It took a message from her mum — “Karolina, why aren’t you using your lashes?” — along with the constant encouragement and mental push from a close friend who truly believed in her, for her to finally take the leap.

From having one client a week and worrying about how she’d pay her rent, to becoming a powerhouse in the lash industry, Karolina’s transformation is nothing short of inspiring. She opens up about being painfully shy, wanting to stay behind the scenes, and how she’s grown into someone who now speaks at conferences, judges international and online competitions, and teaches incredible courses.

In this episode, Karolina shares:

• How she built her client base from scratch
• Putting business cards everywhere - even on trees 🌳
• Why starting slow is completely normal
• How to set strict boundaries with clients and protect your time, energy, and business
• Why trusting the process is key when things feel uncertain
• How attending conferences helped build her confidence

Plus… a funny moment where Karolina admits she opened a mystery London Lash box she was definitely told not to open 👀 (don’t worry — I kept it in).

And yes - we start the episode with matcha ☕️ Because now, if I think of matcha, I instantly think of Karolina.

If you’re at the beginning of your journey, struggling with boundaries, or tempted to give up - this episode is for you.

This episode is Sponsored by Elleebana
20% Off Discount code: LASHLOVE20

Shop now: https://www.houseofelleebana.com/collections/online-courses

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr