Send us a text

In this episode, we get comfortable with Jess and Stef Daden, the founders of TWOOBS, a sustainable, vegan and planet conscious footwear brand. We get down to the sole (pun intended) of their journey from fashion bloggers to entrepreneurs, the importance of self-care, and creating a supportive work environment.

The sisters share their insights into the challenges of fast fashion, the significance of asking 'dumb' questions, and the importance of the human element in business. Jess and Stef dig into navigating the climate crisis, building a conscious business, and the power of kind leadership. We also walk in their shoes as we explore their future aspirations for TWOOBS and the importance of community in their brand's success.

Episode Highlights

• TWOOBS is a sustainable footwear brand founded by sisters Jess and Stef.
• The importance of self-care rituals in maintaining mental health.
• Creating a supportive work environment is crucial for team morale.
• Asking 'dumb' questions can lead to innovative solutions.
• Being human and vulnerable in business fosters connection.
• TWOOBS aims to challenge fast fashion by promoting sustainability.
• The importance of capturing attention in a crowded market.
• Pivots in business are necessary for growth and adaptation.
• Kind leadership can lead to a more engaged and productive team.

Connect with Jess and Stef here:

https://twoobs.com

https://www.instagram.com/p/DJjBEjkS4ki/?hl=en

https://www.instagram.com/jessdadonyoga/?hl=en

Support the show

Connect with Nat Siagian x The Personhood

Instagram.com: @nat.asia

Instagram.com: @thepersonhood

Learn about The Personhood: Passion to Paycheck Podcast & Project

Get Spicy Starters, our Conversation Cards Game into your hands