You can’t market what you don’t understand—and no, marketing isn’t just logos, taglines, and another sad LinkedIn post with stock photos of diverse hands high-fiving.

In this episode of Beyond the Bottom Line, I’m joined by my not-so-secret weapon, marketing strategist and truth-teller Adrianne Ruthhart of ACR Ventures. Together, we unpack why most companies are dead wrong about what marketing really is.

Spoiler: It starts internally. If your own team can’t articulate your values, culture, or mission—why should anyone else believe it?

We talk:

• Internal branding and why your employees are your loudest (and most honest) megaphone
• How poor internal messaging crushes recruiting efforts
• Why rejection emails are marketing (yes, those)
• And why having a marketing contractor on retainer might be the smartest leadership move no one’s talking about

If your recruiting and marketing teams sound like they're speaking the same language but can't understand each other—this one's for you.

Visit:
🎯 Elevate Talent Solutions
🎯 ACR Ventures

And remember: your brand is what you say it is... and what your people feel it is.

Let’s cut the fluff—recruiting is broken.

Not because people don’t want to work, but because the whole damn process is a mess. In this no-holds-barred episode of Beyond the Bottom Line, Ron Miller (30-year recruiting vet turned CEO of Elevate Talent Solutions) breaks down exactly why hiring today is stuck in the mud—and what’s got to change.

🚫 Spray-and-pray job posts
🚫 Undertrained recruiters
🚫 Empty pipelines
🚫 Oversold AI
🚫 Marketing that doesn’t market
🚫 “Cereal aisle” candidate selling
🚫 A complete lack of strategy

This episode is for the hiring leaders, recruiters, founders, and execs who are tired of pretending it's all fine.

If your ATS is bloated, your roles are still open, and you're posting the same job for the third time this month—this one’s for you.

You’ll walk away with:

• 7 brutally honest reasons your recruiting process sucks
• Real strategies that work (and have worked for decades)
• Why training is your silent revenue killer
• How Elevate Talent Solutions can help you fix it—for real

Smart hiring starts with honest reflection.
Let’s stop playing the blame game and start building teams that last.

Learn more: www.elevatetalentsolutions.com
Follow the podcast, share the episode, and let’s recruit like it actually matters.

Let’s be real—sometimes the universe doesn’t whisper, it kicks you straight in the career path.

In this Mailbag episode of Beyond the Bottom Line, we’re answering your real questions about what happens after you've applied to 1,100 jobs and heard back from… basically nobody. Ron and Adrianne dive deep into the unsexy, uncensored truths of launching something on your own—especially when you're over 40, short on time (and cash), and still expected to be the breadwinner, tech expert, and operations guru all at once.

We’re talking:

• Why ghosting led to growth (and a business launch)
• The lies sold to new entrepreneurs (spoiler: there is no magic marketing bullet)
• Fractional support, real infrastructure, and why your HR "heater" isn’t ready for that business addition
• The biggest mistake small businesses make when scaling

This isn’t fluff. It’s the advice we wish someone had given us sooner.

Whether you're building, rebuilding, or just realizing the corporate ladder might be missing a few rungs, pull up a chair—we’re breaking it all down.

Website: www.elevatetalentsolutions.com
Questions for the next mailbag? Drop them in the show notes or shoot us a message.