In the debut episode of BUILT DIFFERENT, Erin Sykes sits down with Holly Meyer Lucas for a wide-ranging conversation that goes far beyond real estate. Holly is a nationally recognized real estate leader, founder of HypeBoss, and the force behind one of South Florida’s most influential brand ecosystems. Together, they unpack what it really takes to evolve from a single professional identity into a scalable brand portfolio.

The conversation explores the shift from transactional success to long-term brand equity, including why personal branding matters more than ever, how founders can build systems that support growth, and the difference between performative visibility and authentic storytelling. Holly shares candid insights on stepping back from active selling, building teams with intention, and creating businesses that align with both personal values and professional ambition.

Erin and Holly also dive into the realities of media exposure, leadership fatigue, and the pressures of high-performance careers. From recruiting and accountability to the psychology of client trust and communication in luxury markets, this episode offers a grounded look at what sustainable success actually looks like behind the scenes.

This conversation sets the tone for BUILT DIFFERENT - a podcast for people who want to understand not just how to build wealth, but how to build a life, a brand, and a body of work that lasts.

Listen if you’re:

• A real estate professional or founder building a brand beyond a single role
• Reaching the limits of hustle and looking to scale with intention
• Navigating delegation, leadership, and long-term growth
• Interested in branding, media, and building systems that support freedom

TO CONNECT:

Holly Instagram: https://www.instagram.com/holly.meyer.lucas

Holly Website: https://www.hollymeyerlucas.com

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: podplusstudios.com