When customers walk up to a forklift, they’re rarely thinking about spec sheets, feature lists, or marketing language. What they notice first is visibility, comfort, safety, service access, and whether the truck feels like it will actually make their job easier every day.

In this episode of Between the Forks, Paxton Bergdoll, Business Development Manager at MHE, shares what happens during a real forklift walk-around with customers. Drawing from extensive field experience, he explains what operators, fleet managers, and service teams immediately notice when they step up to a truck — and why those first impressions often reveal far more than a brochure ever could.

With CLARK forklifts at the center of the discussion, the conversation explores how thoughtful design choices show up in real-world applications. From operator-first ergonomics and visibility to accessible service points and proven component design, Paxton walks through the details that customers tend to recognize right away when comparing equipment side-by-side.

The discussion also highlights why simplicity and durability often matter more than feature lists in demanding material handling environments. Design elements like mast construction, service accessibility, and component durability all play a role in uptime, maintenance efficiency, and the long-term cost of ownership for a fleet.

For dealerships, fleet managers, safety leaders, and operators evaluating forklifts, the walk-around is often the moment when the real differences between machines become clear. The details you notice standing next to the truck can reveal how well it will perform over years of daily use.

This episode takes a closer look at those details and explains why thoughtful engineering — a philosophy that has defined CLARK forklifts since the very beginning of the industry — continues to stand out in real-world operations.

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

Podcast Directed and Produced by: www.hiredgunsagency.com

In this episode of Between the Forks, Robert Bond, Vice President of Sales & Marketing at Tri-Lift Industries, breaks down what truly makes a forklift dealership elite — and why Tri-Lift earned the honor of 2024 CLARK Dealer of the Year.

Robert shares the legacy behind Tri-Lift’s long-standing relationship with CLARK, how the team approaches the difference between price and long-term cost, and why leading with a brand-new rental fleet creates a major advantage in sales, customer trust, and real-world product confidence.

The conversation also dives into the future of material handling — from telematics and onboard diagnostics to the role emerging technologies like blockchain could play in equipment ownership, maintenance history, and fleet decision-making.

Plus, this episode explores the impact of CLARK’s newest innovations, including the S-Series Smart Dash and the S25XE Renegade, a lithium-powered electric truck designed to take on outdoor demands traditionally dominated by diesel.

If you’re in the world of forklifts, fleet management, warehouse operations, or dealership growth, this episode is packed with insights you can actually use.

In This Episode, You’ll Learn:

• What helped Tri-Lift become CLARK’s 2024 Dealer of the Year
• Why Tri-Lift’s rental-first strategy is a competitive advantage
• The difference between price vs. total cost of ownership
• How Smart Dash + telematics are changing customer expectations
• Why the Renegade may shift diesel buyers toward electric
• How Tri-Lift maintains a family culture while scaling fast
• Why real customer service still wins (including their no voicemail policy)
• What the next 5–10 years could look like for forklift tech and data

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

Podcast Directed and Produced by: www.hiredgunsagency.com

In this episode of Between the Forks, Oscar Silos, Technical Trainer at CLARK, joins the conversation to share how the company’s new CLARK TEC program is transforming technical training for dealers and technicians across the network.

Built on CLARK’s proud legacy as the first name in forklifts, CLARK TEC represents a new era of hands-on learning, innovation, and partnership. The program is designed to strengthen dealership service teams by giving technicians the tools, knowledge, and confidence to fix it right the first time—reducing downtime, improving customer satisfaction, and ensuring every CLARK forklift performs at its best.

Oscar offers an inside look at how the training is structured, from tiered in-person courses that break down every system on the truck, to the new CLARK Learning Academy that extends education online. He also discusses the growing demand for skilled technicians, the evolving technology behind modern forklifts, and how CLARK is stepping forward to meet those needs head-on.

For dealers, technicians, and anyone passionate about continuous improvement, this episode reveals how CLARK TEC is more than just a training program—it’s a commitment to the people who keep the industry moving and a bold step toward the future of service excellence.

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

Podcast Directed and Produced by: www.hiredgunsagency.com