『Better with Humans』のカバーアート

Better with Humans

Better with Humans

著者： Shaun Phillips
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What happens when technology reshapes how we live and work? I’m Shaun Phillips. I sit down with industry leaders and creatives navigating these changes. We explore what emerging technology means for creativity, for thinking, and for everyday life. Honest conversations about what’s happening and how people decide what matters. Let’s uncover what is better with humans.

© 2026 Better with Humans
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  • AI Adoption Readiness: Maggie Sarfo's 7 Checks

    AI Adoption Readiness: Maggie Sarfo's 7 Checks
    2026/08/11

    Ask AI a vague question and you'll get a woolly answer. That rule isn't new. It's just louder now. This week I'm joined by Maggie Sarfo, founder and CEO of Meres Consult, a growth and AI adoption consultancy. She's a Gartner alumni, a TEDx speaker, and one of the UK's top 100 female founders in 2025. We started the episode by fighting the technology. We had to switch to Maggie's phone to get recording. That felt like the right way in, because the more complex something gets, the less predictable it becomes. Ask a chatbot a simple question and you'll get an answer. Ask it to build you an MVP wired into your CRM and you've entered a different world entirely. Maggie's point stayed with me: the human at the start, the human sanity checking, and the human closing the loop. All three, or none of it works. The line that stopped me was about emotional intelligence. We're working with machine intelligence, so we need to become more human, not less. I've had a lot of conversations on this podcast and nobody had put it quite like that. If you can hold your own perspective and other people's at the same time, you write a better ask. Better ask, better outcome. It really is that simple, and that hard. Then Maggie said something I think students and worried employees need to hear. Those who hone their craft and learn to use AI to do better will carry on doing better, and they won't lose their jobs. If you go lazy on your craft, the output goes with it. That's what AI slop actually is. A poor ask, no expertise behind it, and nobody checking what came out the other end. It costs more than it saves. We also talked about the question almost nobody asks: should I use AI for this at all? Not ethically, but practically. I still use BBC Weather for the weather. Every prompt has a cost in tokens, in money, and in energy. Maggie's three questions for leaders are worth writing down. What business challenge am I solving? Is AI part of the solution? And if it is, which solution is right for me? I finished this one thinking about my M&S Bank letter, and about a bank that made it almost impossible to reach a person. Automate the work if you must. Don't automate away the door.

    Connect with Maggie Sarfo:

    LinkedIn: https://www.linkedin.com/in/maggie-sarfo/

    Website: https://meresconsult.com/

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    This was made with humans.

    Your host - Shaun Phillips

    Editor: Glen Boswell
    https://astralforgefilm.com
    https://www.instagram.com/thebozzyman

    Original music composed and produced by Brokli - https://youtube.com/@iambrokli

    Original logo illustration and in video podcast graphics by Jesse Rist - https://instagram.com/jesse_rist

    Follow us for episode clips https://www.instagram.com/betterwithhumans

    All episodes and news at https://www.betterwithhumans.com

    Want to watch episodes instead, check out https://www.youtube.com/@betterwithhumans?sub_confirmation=1

    Connect with Shaun on Linkedin - https://www.linkedin.com/in/shaunph/
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    49 分
  • AI Data Centre Energy Costs with Leslie Coelho

    AI Data Centre Energy Costs with Leslie Coelho
    2026/08/04
    AI never says "I don't know." That single fact should change how you use it. I'm joined again by my friend Leslie Coelho, back by popular demand after questions came in about local models, sustainability and where all this growth is actually heading. Forty years in software engineering, and he's lived through every wave of it. The thing that stayed with me from this one is the child analogy. AI is like a very bright child that desperately wants to please you. So when it's only twenty percent sure, it doesn't hedge. It answers with complete authority. If you know the subject, you'll spot the gaps. If you don't, you won't. We talk about how you'd usually judge a source, you know which mate exaggerates and which one actually knows their stuff, but we never build that instinct with AI because we're always asking it something different. Then there's the cost of asking badly. Leslie's example landed hard. You wouldn't ring a lawyer at £400 an hour and ask them to pick up a pint of milk. But that's exactly what's happening when companies burn tokens converting Word documents to PDFs, a job Word does for free. Three major companies have already spent more on tokens this year than they would have spent on the staff they replaced. Turns out unlimited budgets weren't quite unlimited. And underneath all of it, the power. One data centre being built in America will consume as much electricity as the whole of London. Several more are going up around the planet. We've spent decades talking about reducing emissions. This is not that. But there's a way through, and it's not doom. It's choice. Run models locally. Break big tasks into smaller ones. Ask better questions. Stop reaching for AI when a free tool already does the job. Capital cost up front, operating cost close to nothing. Ask it questions. Let it ask you questions back. Then let it work. If you've got more questions after this one, and I suspect you will, send them over. That's how we ended up with this episode.

    Send us Fan Mail

    This was made with humans.

    Your host - Shaun Phillips

    Editor: Glen Boswell
    https://astralforgefilm.com
    https://www.instagram.com/thebozzyman

    Original music composed and produced by Brokli - https://youtube.com/@iambrokli

    Original logo illustration and in video podcast graphics by Jesse Rist - https://instagram.com/jesse_rist

    Follow us for episode clips https://www.instagram.com/betterwithhumans

    All episodes and news at https://www.betterwithhumans.com

    Want to watch episodes instead, check out https://www.youtube.com/@betterwithhumans?sub_confirmation=1

    Connect with Shaun on Linkedin - https://www.linkedin.com/in/shaunph/
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    52 分
  • Brand Differentiation in the AI Era with Adam Jennings

    Brand Differentiation in the AI Era with Adam Jennings
    2026/07/28

    Creativity is the magic of nothing existing and then something does. That's how Adam Jennings put it to me, and it's stuck with me since we stopped recording. Adam runs Contour, a studio that builds brands for founders who've outgrown the one they started with. We worked together a decade ago, and it turns out neither of us has changed much. He still rides bikes and colours in for a living. I still ask too many questions. This conversation kept circling back to one idea: AI can help you create, but it can't be the thing doing the creating. Not because it isn't clever, but because it only knows what's already happened. Brand growth, like all real creativity, lives in the space where nothing has happened yet. We talked about the danger of everyone reaching for the same tool. If every business builds its brand with the same AI prompt, you don't get a market full of distinct companies. You get an average nobody asked for. Good branding was never about beating the competition anyway. It's about being different from them. There's a cost to skipping the hard part too. Adam still sketches on Post-it notes before he touches a screen. He talked about creativity as a muscle, one that weakens if you stop using it. Are you outsourcing your workload, or are you quietly outsourcing your thinking? That's the question I kept sitting with long after we finished. We also got into the murky business of what AI-assisted work is actually worth. If a brilliant answer takes ten minutes instead of ten years, is it worth less? Or more, because it solved the problem faster? Neither of us landed on an answer. Some conversations aren't supposed to end tidily. We ran long on this one, partly because it was hot enough to melt both of us, mostly because neither of us wanted to stop. Adam's staying on the side of earned creativity, and after this chat, so am I.

    Send us Fan Mail

    This was made with humans.

    Your host - Shaun Phillips

    Editor: Glen Boswell
    https://astralforgefilm.com
    https://www.instagram.com/thebozzyman

    Original music composed and produced by Brokli - https://youtube.com/@iambrokli

    Original logo illustration and in video podcast graphics by Jesse Rist - https://instagram.com/jesse_rist

    Follow us for episode clips https://www.instagram.com/betterwithhumans

    All episodes and news at https://www.betterwithhumans.com

    Want to watch episodes instead, check out https://www.youtube.com/@betterwithhumans?sub_confirmation=1

    Connect with Shaun on Linkedin - https://www.linkedin.com/in/shaunph/
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    51 分
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