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"There's always a solution. It might be over, might be under, might be around, or straight through." These words of wisdom from Adrienne Wilkerson, co-founder of Beacon Media + Marketing, perfectly capture the mindset needed to navigate what she calls "the messy middle" of entrepreneurship.

From her beginnings as Alaska's first full-service digital marketing agency to becoming a specialized partner for mental health and behavioral health businesses nationwide, Adrienne's journey demonstrates the power of stubborn determination coupled with strategic flexibility. Her two-time Inc. 5000 company has weathered industry disruptions and major pivots by embracing change rather than resisting it.

During our conversation, Adrienne demystifies the difference between logos and comprehensive brands, breaking down the seven essential elements every business needs for authentic marketing. She shares why niching down—though initially terrifying—ultimately creates clarity that attracts ideal clients. Her insights on building company culture through relentless communication of values, and leveraging different learning styles in leadership, provide actionable strategies for creating stronger teams. The discussion extends to modern marketing approaches, distinguishing between quick-win lead generation and the longer-term trust building that creates loyal clients who "know, like, and trust" your business.

Want to get just 1% better in your business today? Adrienne suggests looking for simple solutions to complex problems. Rather than focusing on what's broken, identify what's working in your business—a person, system, service or product—and find straightforward ways to duplicate that success. Listen now to discover how this approach can help you navigate your own "messy middle" with confidence and clarity.

🎙️ Connect with Chrissy Myers and discover how resilience, expertise, and community can transform your world:

🔗 Follow Chrissy on LinkedIn for behind-the-scenes insights, leadership tips, and updates on her journey as the CEO of two thriving businesses.

📘 Grab your copy of 'Reluctantly Resilient' to learn how Chrissy turned challenges into opportunities and how you can do the same in your life and business.

🤝 Explore Clarity HR and discover how Chrissy’s team simplifies HR for small businesses, giving you peace of mind to focus on what matters most.

💼 Visit AUI to see how Chrissy's employee benefits expertise can help you build a healthier, happier workforce.

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Reaching that 15-30 employee threshold brings a crucial decision for business owners: is it time to hire a dedicated HR person? Before taking that leap, Julie Wheeler of Clarity HR makes a compelling case for considering fractional HR services as a strategic alternative that could save your business money while providing superior expertise.

When businesses cross this growth threshold, they typically face one of two scenarios: either they've experienced a negative event highlighting their compliance gaps, or their office manager has become overwhelmed as simple HR tasks evolve into complex responsibilities requiring specialized knowledge. The misconception that employment regulations only matter once you reach 50 employees leaves many small businesses vulnerable to costly mistakes.

Wheeler explains that fractional HR offers distinct advantages over hiring a single full-time generalist. Rather than paying for 40 hours weekly of limited expertise, fractional services provide access to a collaborative team of specialists with diverse industry knowledge and regulatory expertise. This approach delivers high-level guidance that might otherwise be unaffordable, especially considering the rising salaries commanded by experienced HR professionals.

Perhaps most valuable is the unfiltered perspective fractional HR professionals provide. Unlike employees who might hesitate to challenge the owner's perspectives, external consultants can directly address problematic practices without fear of repercussions. "An employee doesn't always have that leverage to say 'you hired me as an expert, why aren't you taking my advice?'" Wheeler notes. "We're going to give them our best advice to protect them and their organization, regardless of whether they're going to be happy with that answer."

For business owners wondering if they need HR support, Wheeler offers a simple litmus test: listen to your employees. When staff members begin questioning policies, seeking clarification on procedures, or documenting issues independently, these are strong indicators your HR infrastructure needs attention. These challenges are common in growing businesses, and addressing them proactively creates an environment where expectations are clear and the organization is protected from compliance risks.

Ready to explore if fractional HR is right for your business? Schedule a discovery call with Clarity HR today and take the first step toward comprehensive HR support tailored to your organization's unique needs.

🎙️ Connect with Chrissy Myers and discover how resilience, expertise, and community can transform your world:

🔗 Follow Chrissy on LinkedIn for behind-the-scenes insights, leadership tips, and updates on her journey as the CEO of two thriving businesses.

📘 Grab your copy of 'Reluctantly Resilient' to learn how Chrissy turned challenges into opportunities and how you can do the same in your life and business.

🤝 Explore Clarity HR and discover how Chrissy’s team simplifies HR for small businesses, giving you peace of mind to focus on what matters most.

💼 Visit AUI to see how Chrissy's employee benefits expertise can help you build a healthier, happier workforce.

Send us a text

The difference between a struggling small business and a thriving one often comes down to how they approach employee benefits. Most business owners think they have benefits figured out—but as Alice Rhodes, Vice President of Employee Benefits at AUI reveals, they absolutely do not.

Benefits shouldn't be treated as just another monthly expense. When employers make drastic changes without considering the human impact, the consequences can be devastating. "I had people in tears," Alice shares about one company that suddenly switched employees from a $250 deductible plan to an $8,000 deductible. This short-sighted approach to cost-cutting often leads to losing key talent and creating unnecessary workplace tension.

Even small businesses with just 3-10 employees can offer competitive benefits packages when they approach the process strategically. From low-deductible plans with copays to HSAs that provide tax advantages and flexible spending options, small employers have more options than they realize. The key is working with a knowledgeable broker who understands the specific needs of your team and can navigate the complex world of insurance offerings.

Perhaps most critically, business owners must recognize the serious compliance requirements surrounding benefits administration. Mistakes with COBRA, inconsistent waiting periods, or discriminatory practices can result in substantial penalties—fines accumulate per day, per employee, per occurrence, potentially reaching hundreds of thousands of dollars. Some violations even carry the risk of jail time. As Alice advises, "Don't confuse 'this works' with 'this works well.'" A benefits strategy that truly works well goes beyond merely checking boxes—it becomes a powerful tool for attracting and retaining the talent your business needs to thrive.

🎙️ Connect with Chrissy Myers and discover how resilience, expertise, and community can transform your world:

🔗 Follow Chrissy on LinkedIn for behind-the-scenes insights, leadership tips, and updates on her journey as the CEO of two thriving businesses.

📘 Grab your copy of 'Reluctantly Resilient' to learn how Chrissy turned challenges into opportunities and how you can do the same in your life and business.

🤝 Explore Clarity HR and discover how Chrissy’s team simplifies HR for small businesses, giving you peace of mind to focus on what matters most.

💼 Visit AUI to see how Chrissy's employee benefits expertise can help you build a healthier, happier workforce.