Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: The Signature Framework Formula That Eliminates Client Objections

Today I'm sharing what three real coaches did differently to increase their prices by $2,000, make 20X their investment back in less than two weeks, and transform their entire business confidence in just a few weeks.

These aren't hypothetical stories. These are real coaches who went from playing small and discounting prices to confidently charging premium rates and delivering predictable results.

In this case study episode, you'll hear exactly what happened when three different coaches stopped second-guessing their expertise and created frameworks that backed up every promise they made to clients.

Plus: Details about the Framework Builder Lab live cohort starting October 22 - the lowest price this container will ever be for eight weeks of live coaching, real-time accountability, and a complete framework.

Your framework isn't just how you help clients - it's how you build the confidence to do everything you're capable of.

Resources mentioned:

• Framework Builder Lab: https://amanda-walker.com/lab/
• Free coaching questions: amanda-walker.com/questions
• Instagram: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: a Big Announcement Inside!

Create Your Signature Coaching Framework in just 8 hours LIVE.
The 2025 cohort starts 10/22. Register now at: https://amanda-walker.com/lab

Your offer isn't bad. When you put it out there and get crickets, when you're not making the impact you want even though you know you're incredible at what you do - it's not the offer you need to change. It's something else entirely.

There are masterful, talented coaches who are struggling financially not because their offers are bad, but because of how they're talking about them.

In this episode, I'm breaking down the 3 critical mistakes that keep brilliant coaches invisible, and why the solution isn't changing your offer - it's changing your language.

You'll discover:
Why "nobody bought your offer to tell you it stinks" proves it's not the offer
The bottle label problem that keeps you stuck in coach language
Why your clients aren't searching for "coaching offers" but specific pain point solutions
The logical proof that your confusion is fixable (not your offer)

Get details about my 3-day live training (October 7-9) where I'll help you fix how you talk about your offers and build the signature framework that guarantees results.

Resources mentioned:
Live training: amanda-walker.com/live
Free coaching questions: amanda-walker.com/questions

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: Why Surface-Level Business Problems Keep You Stuck

Here's my bold, contrarian statement: I don't think impostor syndrome is what's holding you back. You have incredible experience, you know you can help people, and you've already gotten real results. So why do you still feel like a fraud?

After watching hundreds of coaches make major shifts in my programs, I've discovered they didn't suddenly "overcome impostor syndrome." Instead, they got clarity on something they didn't know they needed. This episode challenges the common narrative around impostor syndrome in entrepreneurship.

You'll discover:

• The massive difference between impostor syndrome and confusion
• Why you feel like you sound like every other coach (and how to fix it)
• What coaches with clarity have that you don't (hint: it's not more experience)
• How your previous career holds the keys to your coaching authority
• Why generic coaching language keeps you stuck behind your potential

Plus: Learn about my annual three-day framework training (October 7-9) where I'll help you eliminate confusion and build the signature framework that positions you as THE expert.

Resources mentioned:

• Framework training: https://amanda-walker.com/live/
• Free coaching questions: amanda-walker.com/questions

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Host Workshops When You're Terrified of Low Attendance

Here's what I see constantly: brilliant professionals with extensive backgrounds, advanced degrees, and genuine passion for transformation work. They've helped countless people and delivered real results. Yet when it comes to articulating their value, they struggle to differentiate themselves in a crowded marketplace.

In this episode, I'm showing you why your story is your competitive advantage and how to build authority using the background you're probably dismissing. Most coaches compartmentalize their "former life" and try to start fresh, but this is a massive mistake that keeps you sounding generic.

You'll discover:

• Why your lived experience is your competitive advantage (not a limitation)
• The game-changing question that shifts you from generic to expert
• Why generic certification frameworks kill your credibility
• How to package your unique background into signature methodology
• Why you're not selling coaching - you're selling results your framework delivers

Learn about my annual Signature Framework Three-Day Live Training (October 7-9) where I'll help you build your signature methodology and stop sounding like every other coach.

Resources mentioned:

• Signature Framework Three-Day Live Training (October 7-9): https://amanda-walker.com/live/
• Free coaching questions: https://amanda-walker.com/home/questions/