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Beth Sutherland is associate director of programmatic services at Essence MediaCom and vice-president of Bloom North, the organisation for women in adland in the north of England.

In this insightful conversation, Beth discusses the mental wellness transformation behind her successful career, going from someone reaching to external validation to someone working for goals that align with her true values. A young and successful adlander, Beth also gives insight into how to strengthen relationships between Gen Z and more senior colleagues, as well as the power of community in supporting mental wellness and personal and professional success.

Key takeaways

• Therapy can be transformative for personal growth, even in the early stages of your career.
• Gen Z prioritise mental wellness and learn effectively through social media: when you understand how to put this into practice, you can build bridges with this cohort.
• It's okay to be sensitive and emotional in the workplace.

Resources

Bloom North

NABS All Ears

NABS Managers' Mindsets

NABS Speed Mentoring

NABS therapy referral

NABS Walk and Talk

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