『Being a "Baddie" Has Lost Its Value』のカバーアート

Being a "Baddie" Has Lost Its Value

Being a "Baddie" Has Lost Its Value

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The “baddie” era used to mean confidence, originality, and that girl energy… but now everyone looks the same. From identical lashes and filler trends to Ozempic bodies, fox-eye filters, and fast-fashion clones, beauty has become a uniform — and the individuality that once made women iconic is disappearing.

In this episode, we’re breaking down how the baddie aesthetic lost its value, why the It Girl era died, how overexposure erased mystique, and how surgery, Botox, and trends have created a culture where beauty feels copy-and-paste. This isn’t about shaming women, it’s about the industry, the algorithm, and the pressures that turned empowerment into exhaustion.

Is the baddie era finally over… or is individuality finally about to make a comeback?

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