Behind the Trailer: How Anthony Smith Helped Shape The Diary of a CEO on Becoming BOLD
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Behind the Trailer: How Anthony Smith Helped Shape The Diary of a CEO on Becoming BOLD
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What does it take to make people feel something before they even press play?In this episode, I sit down with Anthony Smith, Director of Trailers at Flight Studio, the creative force behind some of the most powerful visual storytelling in media today, from Disney and Marvel to Sky, 007, and of course, The Diary of a CEO.Anthony takes us behind the scenes of how trailers are made, what it means to build emotion in under 60 seconds, and how he helped grow The Diary of a CEO from 300K to over 11 million YouTube subscribers.We talk about the creative process, storytelling psychology, and why caring 1% more each day is the real growth hack.If you’ve ever wondered what it takes to turn attention into emotion - (and emotion into loyalty) this one’s for you.🎧 Tune in to hear:The anatomy of a great trailer (and what most brands get wrong)How to build creative teams that out-care their competitionWhy storytelling is still the most powerful form of marketingThis one’s a masterclass in emotional marketing.