Episode 3 of Behind the GAVL features Jess Spino, Member Success Manager at Injury Board, joining host Ryan Raplee (Co-Founder & CEO of GAVL) and Catherine Rodman (Sales Development Rep) for a behind-the-scenes look at what truly sets elite plaintiff firms apart.

Jess shares what she hears every day from top trial lawyers across North America—why community, trust, and exclusivity matter more than ever, and how Injury Board creates value far beyond traditional marketing groups. From membership standards to relationship-driven growth, this episode explores what law firm leaders should be prioritizing as the legal industry continues to evolve.

-Why community, trust, and peer relationships have become critical differentiators for top firms

-How Injury Board’s membership standards and structure drive meaningful, long-term value

-What law firm leaders should prioritize to stay respected, connected, and competitive as the industry evolves.

Here's a content write-up for Episode 2. @Oscar if you need anything further content-wise when we are ready to publish let us know.

"Episode 2 of Behind the GAVL dives into why video matters now more than ever—how storytelling drives trust, why people connect with faces over text, and how video turns law firm websites into real conversion tools.

Host Ryan Raplee (Co-Founder & CEO of GAVL) is joined by Oscar Hernandez (Video Editor) and Catherine Rodman (Sales Development Rep) to unpack why GAVL leaned into video early and why it’s now one of the most powerful tools for building trust, visibility, and conversion for law firms.

The conversation breaks down how video has evolved from a “nice-to-have” into a core growth driver—especially as people increasingly trust faces and voices over blocks of text. The team explores how strong storytelling helps firms stand out in crowded markets, answers questions text alone can’t, and turns websites into connection and conversion tools.

You’ll hear practical takeaways on:

• Why people trust video more than written content—and how that impacts client decisions
• How storytelling becomes a firm’s true differentiator, not just production quality
• Where video fits on a law firm website to actually drive conversions, not just views

Plus, Ryan and the team share what’s coming up next for GAVL, including upcoming projects, conferences, and what’s ahead for the agency in 2026.

Subscribe for twice-monthly episodes of Behind the GAVL, where we break down legal marketing, video strategy, SEO, and what’s really working behind the scenes at a growing agency.

Episode 1 of Behind the Gavl launches with host Ryan Rapley (Co-Founder & CEO of Gavl) and a clear mission: give law firms real-world, behind-the-scenes insight on legal marketing, SEO, and emerging AI trends straight from the agency floor.

Ryan is joined by Caitlin Lane (SEO Manager) and Catherine Rodman (Sales Development Rep) to break down what’s actually changing in search as we head into 2026. Especially the rise of Google AI Overviews and zero-click search, where users get answers without ever visiting a website.

You’ll hear practical, law-firm-specific takeaways on:

• Why SEO isn’t dead—it’s evolving toward user intent, brand authority, and stronger technical fundamentals.
• The biggest myth lawyers fall for: expecting fast SEO results, instead of playing the long game.
• The smartest SEO move to make this month: optimize what you already have (title tags, H1s, internal linking, schema, and silo pages) before publishing more content.

Plus, Ryan and the team share what “behind the gavel” looks like day-to-day. Conferences, client work, and building high-performance law firm websites without page builders or bloat.

Subscribe for twice-monthly episodes on law firm SEO, legal marketing strategy, and how to stay visible in an AI-driven search world.