『Behind The Edit』のカバーアート

Behind The Edit

Behind The Edit

著者： The Local Edit
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 We live in a very edited world and even though editing can be a good thing, Behind The Edit exists to explore what lies behind the edited, the pretty, and the perfectly polished. What goes into crafting beautiful products or building a brand loved by so many? What challenges do entrepreneurs face while growing their businesses? And how do these experiences shape them as human beings? This is a podcast about the real stories behind inspiring local brands. From growing a brand and running a business amidst the uncertainties of COVID-19, to the process of designing products, bringing them to market, and the unexpected life lessons learned along the way. Behind The Edit, uncovers the various paths one can take on this personal and transformative journey. Through a series of conversations, we sit down with South African creators to take a peek behind-the-scenes and gain insight into what it takes for each guest to build — what seems like — a perfectly edited brand.2021 The Pretty Blog Pty Ltd アート マネジメント・リーダーシップ リーダーシップ 経済学
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  • Karin Rae Matthee | Dear Rae

    Karin Rae Matthee | Dear Rae
    2021/06/03
    As the founder of Dear Rae — a handcrafted jewellery design studio based in Cape Town — and one of the first artisanal jewellers in South Africa, Karin Rae Matthee needs no formal introduction in the design world. Since the inception of the brand in her parents' home back in 2010, Karin has had a truly magical journey in growing her brand: From recently opening up a beautiful showroom on Bree Street to implementing environmentally-conscious design practices to scaling her business and employing sixteen artisans and operational staff. If you're curious to know what it takes to build a successful brand from scratch, listen in to Behind The Edit to hear Karin share about the early days of building Dear Rae, the importance of an open and honest work environment, and finding freedom in separating herself from her brand. In this episode, Karin also talks about her creative process when birthing a new collection, the impact of having a support structure when running a business, and how the art of observation can turn an unsuccessful moment into a learning experience.
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    44 分
  • Luke Pedersen | Pedersen + Lennard

    Luke Pedersen | Pedersen + Lennard
    2021/05/20
    Luke Pedersen created his dream job. Due to a lack of product design opportunities in the country, Luke, alongside his university buddy and business partner, James Lennard, founded Pedersen + Lennard in a garage back in 2008. More than a decade later, their furniture design company based in Cape Town has more than 30 employees and roll out 50 - 60 projects every week. With an Interaction Design master's degree from Mälmo University in Sweden and familial ties to Denmark, Luke brings a Scandinavian touch to all Pedersen + Lennard products. Tune into episode six to hear Luke share more about his connection to Scandinavian design and his intention to design timeless furniture that can be passed down for generations to come. Luke also candidly talks about the design of their infamous bucket chair, the role of conversation in his design process, the intimate partnership between design and production, and why attitude is key when training others.
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    1 時間 17 分
  • Jeannine Birch | Coral & Hive

    Jeannine Birch | Coral & Hive
    2021/05/06
    By (quite literally) weaving her past career experience into one business, Jeanine Birch, founder of Coral & Hive, truly makes a dent in the global design industry. Her bespoke natural handwoven rug studio based in Somerset West has created opportunities for local weavers to create some of the most desired handwoven rugs in the world. Jeannine's innate drive to uplift and support her team of weavers has resulted in successfully collaborating with some of the world's best-known international interior designers. Tune in to the latest episode to get an exclusive behind-the-scenes peek into Jeannine's world, from tapping into her psychology background to understanding her drive to make the world a little bit better than how she found it. In this episode, Jeannine also shares the ins and outs of the weaving process, why colours are catalysts of emotion, and how the act of weaving can be therapeutic even for children.
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    47 分

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