In this episode, we sit down with Laetitia Arfi, newly appointed Chief of Sales at Asendia, to explore her journey in cross-border enterprise sales. Laetitia shares insights from her career selling into some of the world’s biggest marketplace brands, the strategies that drive success across continents, and the evolving role of sustainability in global commerce. We dig into what it really takes to build lasting partnerships, navigate international markets, and lead high-performing sales teams in today’s fast-moving landscape.

He built his reputation in the fast-moving world of eCommerce fulfilment, first as the Founder of Parcel Station, then rising to become Business Development Director at Whistl, one of the UK’s leading delivery management companies. With over 15 years of hands-on experience, James has lived and breathed the operational challenges of scaling fulfilment businesses in an era defined by next-day delivery, rising consumer expectations, and the explosion of online retail.

In this exclusive episode, I sit down with James Hayes to uncover his entrepreneurial journey from start-up founder to board-level leader at Whistl. We dive into the evolution of UK eCommerce fulfilment, the tactics that separate successful logistics operators from the rest, and the future of delivery in an ever-demanding market.

We peel back the realities of what it truly takes to build, scale, and stay competitive in the fulfilment game:

Listen & Enjoy.

A podcast exploring how bold ideas, strong infrastructure, and local insight come together to power global scale within eCommerce.

In this episode, I sit down with Chris Ziomek, a key voice in cross-border commerce, to unpack the story behind Passport Global — from its origins to its cutting-edge technology that’s reshaping how brands ship internationally.

We dive into:

• Chris’s background and Passport’s founding story
• What makes Passport’s tech different in an increasingly crowded logistics space
• How working with UK vs. US retailers presents unique opportunities and challenges
• Chris’s take on the future of the UK/US trade deal and its implications for retailers
• Predictions for what cross-border eCommerce will look like in 2026

If you're in eCommerce, logistics, or retail expansion — this episode offers valuable insight on where the industry is heading and how brands can stay ahead of the curve.

He started his CEO Journey in the iconic year of 2008 [The Great Financial Crash], then went onto lead DPD to £100m in organic growth YOY as well as discovering the well renowned DPD App which revolutionaised and drastically changed the UK's consumer shopping experience for good.

In this exclusive episode, I sit down with Dwain McDonald, the visionary former CEO of DPD UK, to explore his extraordinary journey at the helm of one of the UK’s leading parcel delivery companies. With over two decades of leadership experience, Dwain transformed DPD into a technology-driven logistics powerhouse, renowned for innovation, sustainability, and customer service.

We peal back the pains of what it really takes to build a £2 billion company:

Listen & Enjoy.

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If you are a Logistics Technology Company OR Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com