In Part 2 of our conversation with Chris Zimmerman, we go behind the scenes of one of the most influential marketing eras in sports history.

Chris shares stories from his years at Nike, working alongside incredible creative talent, helping shape legendary campaigns, and witnessing the rise of Tiger Woods. He discusses why creating an environment where people can succeed matters more than having all the answers, and how those same leadership principles carried over to his role leading the St. Louis Blues.

We also dive into the future of hockey, growing the game worldwide, expanding the NHL, youth development, and why Chris still feels fortunate to work in the sports industry every day.

Topics include:

• Nike's creative culture

• Working with Tiger Woods

• The famous "Hacky Sack" commercial

• Leadership and innovation

• Building successful teams

• Growing youth hockey

• NHL expansion

• International growth of hockey

• Life with the St. Louis Blues

If you enjoy conversations with leaders in sports, business, and marketing, be sure to subscribe and never miss an episode.

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Check out Peter Friedman’s book, I’ll Get The Tip — the inspiration behind this podcast:

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