Hey everyone, Duke Teynor here.

And today... we're talking about something I've been waiting to sharewith you for months.

We just released the music video for "Eternal Design" by 3 iAtlas. And I'm not gonna lie—this might be the most ambitious, visually insane,emotionally devastating thing I've ever been part of.

This isn't just a music video. This is a cinematic experience. This ismythology built from sound and stone. This is what happens when you take theweight of existence, the defiance of titans, and cosmic-scale storytelling...and somehow fit it into four and a half minutes of visual and sonic fury.

If you haven't watched it yet, pause this right now, go watch "3 iAtlas - Eternal Design" on VEVO or YouTube, and then come back. BecauseI'm about to break down everything that went into creating this beast.

Let's dive in.

THE CONCEPT: BIRTH OF A TITAN (1:00 -3:30)

So let me take you back to where this all started.

The song "Eternal Design" was written about burden. Aboutcarrying weight that no one else can see. About being the pillar that holdseverything up while the world keeps spinning, completely unaware that you'rethe reason it hasn't collapsed yet.

We've all felt that, right? That sense of bearing impossibleweight—family expectations, financial pressure, emotional labor, creativeresponsibility—and you just keep going because if you stop, everything fallsapart.

But we didn't want to make a video about a guy sitting at a desk stressedout. We wanted to take that feeling and amplify it to cosmic, mythologicalscale.

Enter 3 i Atlas.

Not just Atlas from Greek mythology—the titan condemned to hold up thesky. But 3 i Atlas. Three iron hearts. A being born from void andancient stone. A guardian that doesn't just carry the world—it carries creationitself.

This is a titan that the heavens disowned. A guardian that exists at theedge of the cosmos, in a storm-ravaged valley where reality fractures. And whenthose three iron hearts ignite beneath cracked granite flesh... that's notbirth. That's awakening. That's defiance incarnate saying: "Youabandoned this. I'll carry it anyway."

The concept was simple but massive: What if the weight you carry isn'tjust metaphorical? What if it's literally cosmic? What if you're the only thingkeeping existence from collapsing into void?

That's 3 i Atlas.