『Behavioral Loyalty』のカバーアート

Behavioral Loyalty

Behavioral Loyalty

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概要

This episode dives into behavioral loyalty, which stems from habit rather than conscious decision-making. It describes how routine purchasing behavior is formed, reinforced, and maintained, and why disrupting these habits can jeopardize loyalty. Case studies like Amazon’s Dash buttons and packaging redesigns by Coca-Cola and Tropicana show the importance of consistency in preserving habitual buying.

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