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Before it was obvious

Before it was obvious

著者: Fireside Ventures
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Every iconic brand has a chapter nobody talks about: the years before the traction, the pivots nobody saw, the moments that almost broke everything. Before It Was Obvious is Fireside Ventures' founder series. Real conversations with the builders behind India's new-age consumer brands on purpose, resilience, and what it actually takes to build something that lasts.Fireside Ventures 個人ファイナンス 経済学
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  • Before It Was Obvious with Anurag Kedia & Gagandeep Makker - Pilgrim
    2026/05/10

    Most decisions that shape a company don't announce themselves. They show up quietly, in a board meeting, a brand tracking number, a consumer call at midnight.


    In this edition of Before It Was Obvious, Khatija, Head of Marketing at Fireside Ventures, speaks with Anurag Kedia and Gagandeep Makker, founders of Pilgrim. They talk about building in the ingredient-led beauty space, going deep before going wide, expanding offline with conviction, and earning consumer trust in a category full of noise.


    A conversation on judgment, depth, and what it really takes to build an enduring brand.

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