Before You Chase Sponsors to Monetize Your Podcast, Listen to This | Jordan Blair, Buzzsprout
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Sponsorships aren't the revenue dream most podcasters think they are. In fact, they can be one of the least reliable forms of income from your podcast, and Jordan Blair, Buzzsprout's Podcast Producer and host of Dreamful Bedtime Stories (13M+ downloads), is here to expose why.
After landing major sponsors like BetterHelp and HelloFresh, Jordan found a more reliable way to monetize your podcast that doesn't require a massive audience, constant sponsor outreach, or waiting until your show is "big enough" to start generating revenue. She shares how to make money before you launch, why your first episode may be your most valuable asset, and one underutilized podcast monetization strategy you can use today with fewer than 100 downloads per episode.
Want to monetize your podcast sooner rather than later? Hit play and let’s dive in.
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0:30 – Why Sponsors Aren't the Dream Most Podcasters Think They Are
5:44 – How to Get a Sponsor Before You Launch Your Podcast (or with Fewer Than 100 Downloads per Episode)
12:07 – Why Your First Episode May Be Your Most Valuable Asset
18:53 – The Revenue Stream That Survives When Sponsorships Don't
20:19 – The Monetization Strategy That Lets Creators Take a Break
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Episode Links:
Meet Jordan Blair: Buzzsprout | LinkedIn
Listen to Jordan’s Podcast: Dreamful Bedtime Stories
Listen to Buzzsprout’s Podcast: Buzzcast
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Other Episodes You’ll Love:
Why Your Next Dollar Should Come From Your Last Episode
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