Today, I’m joined by Julie Rhodes, co-founder of Kick Beverages and industry consultant with Not Your Hobby Marketing Solutions.

Julie and her team are making waves with Kick Fizz, a hemp-derived beverage that’s redefining how consumers think about social and functional drinks.

In this conversation, we dig into:

• The inspiration behind Kick Fizz and how Julie identified an opening for a hemp-derived beverage in today’s evolving market.
• How Kick Beverages positions itself in the space between beer and cannabis—and what that means for brand identity, compliance, and distribution.
• The science and art behind flavor formulation and dosage, and how Kick Fizz balances taste, experience, and safety.
• The unique challenges of consumer education in a category that’s still new to many drinkers.
• And finally, where Julie sees the future of THC beverages heading in the next few years—from retail placement to mainstream adoption.

It’s a fascinating look at innovation, regulation, and the business of bringing a completely new beverage category to market.

Want to learn more? Connect with Julie@KickBeverages.com.

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Financial results shouldn’t live only in the accounting office, they belong to every department.

In this podcast, I'll share how beer wholesalers can build a culture of financial accountability by giving managers the tools, training, and systems to understand and own their numbers.

You’ll learn how to provide financial literacy education, involve department leaders in high-involvement planning, and run regular financial huddles that turn data into action.

The result: smarter decisions, stronger engagement, and better bottom-line performance across your entire operation.

P.S. Don't forget to sign up for the free weekly financial training newsletter specifically created for beer wholesalers.

In today's episode, we hear from RJ Martucci, Partner and Co-Lead of the Food & Beverage Practice at PKF O’Connor Davies, to break down the latest tax rules and strategies affecting beer wholesalers.

From entity structure and depreciation rules to credits, incentives, and estate planning, RJ shares practical guidance to help wholesalers reduce taxes, avoid surprises, and build long-term value.

If you want to keep more cash in your business — both now and when it’s time to exit — this episode is for you.

Connect with RJ Martucci - RMartucci@pkfod.com

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