Become a market of one. Get so narrow that when your customer describes their exact problem, you're the only name that comes up.

On today's Businessing, I break down why narrowing your focus is the fastest way to get found and get hired, especially now that people search their symptoms and ask AI instead of typing your industry into Google. Nearly 95% of keywords get ten or fewer searches a month, so the old "rank for your whole industry" playbook is done. Then Angela Allen of Minuteman Press of Brookfield makes the case for direct mail as an underrated way to build trust in 2026. Plus the AI story of the day on Google's Gemini image watermarks, and a big YouTube change on August 24th that's about to make your view count jump.

In this episode:

00:00 - Why narrow wins: become a market of one

03:24 - How AI changed the way customers find you

07:23 - Your homework: rewrite your homepage above the fold

09:25 - Direct mail that still works, with Angela Allen of Minuteman Press

26:56 - AI story of the day: Google's Gemini image watermarks

30:22 - YouTube is changing how it counts a view on August 24th

32:59 - Madison meetup, the SBOC Conference, and Claude training with Baton

Resources mentioned:

Minuteman Press of Brookfield: https://minutemanbrookfield.com

Athena Legal Solutions: https://athenalegalsolutionsllc.com

The Daily Crown (Crown Room Live): https://joindailycrown.com

SBOC26 Conference (Sept 15-17, Brookfield): https://event.smallbusinesscommunity.com/26conference

Watch on YouTube: https://www.youtube.com/@BusinessingShow?sub_confirmation=1

Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109

Listen anywhere: https://businessing.captivate.fm/listen

Fridays Off Newsletter: https://fridaysoffnewsletter.com

Small Business Owners Community: https://smallbusinesscommunity.com

#SmallBusiness #Entrepreneurship #PatMiller #Positioning #DirectMail #AIforBusiness