『Beauty in the Digital Age - L'Oréal's Future and the Industry's Evolution』のカバーアート

Beauty in the Digital Age - L'Oréal's Future and the Industry's Evolution

Beauty in the Digital Age - L'Oréal's Future and the Industry's Evolution

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 Episode three explores L'Oréal's digital transformation through e-commerce acceleration, augmented reality try-on technology, and AI-powered personalization devices like Perso. The episode examines sustainability commitments versus greenwashing concerns around packaging, ingredient sourcing, and supply chain ethics. L'Oréal faces disruption from direct-to-consumer brands like Glossier and Fenty Beauty, the clean beauty movement, and rising Asian competitors. The series concludes by questioning whether a company built on selling transformation can adapt to evolving cultural attitudes about beauty standards, body positivity, and authentic empowerment while maintaining their massive scale and profitability in an increasingly tech-driven future.
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This content was created in partnership and with the help of Artificial Intelligence AI
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