『Beauty and the Biz』のカバーアート

Beauty and the Biz

Beauty and the Biz

著者： Catherine Maley MBA
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 Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.Copyright Catherine Maley, MBA マーケティング マーケティング・セールス 経済学
エピソード
  • Carving Out a Referral Facelift Practice — with Raymond Lee, MD (Ep. 338)

    Carving Out a Referral Facelift Practice — with Raymond Lee, MD (Ep. 338)
    2025/11/26
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Raymond Lee, MD, shares his experience in carving out a referral facelift practice in competitive Newport Beach, California. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Carving Out a Referral Facelift Practice Specifically, this week's episode of "Beauty and the Biz" highlights Carving out a Referral Facelift Practice with Dr. Raymond Lee. Additionally, he is a facial plastic surgeon in ultra-competitive Newport Beach. Furthermore, he explains how he built one of the most efficient and referral-driven facelift practices in Southern California. Initially, Dr. Lee did not start with industry connections, a known brand or an established patient base. Instead, he was told it would be "impossible" for a facial plastic surgeon to stand out in such a saturated region. Nevertheless, he went on to: Ultimately perform more than 3,000 facelifts using local or IV sedationGradually sublease a single room, then expand into three full suites and eventually his own ASCConsistently build a loyal team that stays with him for four to six years or moreSuccessfully create a recognizable brand ("Faceology MD") and secure both the trademark and the domainPrimarily grow through word-of-mouth referrals and surgical excellence rather than paid ads
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    51 分
  • From Fellowship to Two OR Suites — with Heather Levites, MD (Ep. 337)

    From Fellowship to Two OR Suites — with Heather Levites, MD (Ep. 337)
    2025/11/21
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Heather Levites, MD, shares her journey from cosmetic surgery fellowship to private practice and building two OR suites. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From Fellowship to Two OR Suites Specifically, in the "From Fellowship to Two OR Suites Podcast," Dr. Heather Levites explains how she built one of Raleigh's newest aesthetic practices from the ground up. First, she shares how she is a board-certified plastic surgeon trained at MIT, Duke, and Stony Brook. Additionally, she gained real-world business experience by working inside a multi-physician practice. Consequently, she learned workflow, systems, and the financial realities new surgeons rarely get taught.
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    42 分
  • How Letting Go Helped This Plastic Surgeon Grow — with Kailash Narasimhan, MD (Ep. 336)

    How Letting Go Helped This Plastic Surgeon Grow — with Kailash Narasimhan, MD (Ep. 336)
    2025/11/17
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Kailash Narasimhan, MD, shares in this Beauty and the Biz episode, how letting go helped him grow as a facial plastic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How Letting Go Helped This Plastic Surgeon Grow Specifically, "How Letting Go Helped This Plastic Surgeon Grow" explores what happens when a busy surgeon finally stops being the bottleneck. Furthermore, running an aesthetic clinic can feel overwhelming. Additionally, consults, surgeries, staff issues, finances, and marketing all compete for attention. Moreover, in this week's "Beauty and the Biz" episode, Dr. Kailash Narasimhan explains how he made a major shift. Interestingly, he is double board-certified in plastic surgery and ENT. Furthermore, he has been in private practice in St. Petersburg, Florida, for eight years. Also, he shares how he moved from stressed solo operator to confident CEO. Finally, he explains how simple systems now keep his practice running without his constant involvement.
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    38 分
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