Beauty and Personal Care Products Moment of Truth
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Beauty and Personal Care Products Moment of Truth
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This special episode explores the rapidly evolving demands for accountability and authenticity in the $677 billion global beauty and personal care industry. Inspired by the widely published op-ed “The Dirty Secret Behind ‘Clean’ Beauty” by MerchUX founder Stewart Irvine, we unpack the deepening cracks in brand sustainability narratives—and the consumer uprising demanding verifiable truth.
What does biodiversity have to do with your moisturizer? Why are Gen Z and Millennial buyers losing trust in “clean beauty”? And what role do digital product passports and traceable QR codes play in reshaping brand-consumer relationships?
Join us to discuss:
How ingredient sourcing directly impacts biodiversity hotspots.
Why greenwashing has become the industry's biggest liability.
What brands must do to remain credible under new global regulations.
How MerchUX links every product scan to a tangible environmental reward: protecting one square meter of nature through the EarthToday’s Unit of Nature (UON) system.
This episode is a wake-up call and a roadmap for forward-looking brands, conscious consumers, and anyone working to align business with planetary health. It’s not just about being clean anymore. It’s about being provable.