This week Alberto sat down with Maria Hatzistefanis, founder and CEO of the Rodial Group, bestselling author, and a Dragon on Dragons Den Greece.

Maria grew up on a small island in Greece, dreaming of a bigger world. She moved into magazines, studied business at Columbia, entered investment banking, then got fired at 25, a moment that forced her to choose what she actually wanted.

With 20,000 in savings and no beauty industry experience, she started Rodial from home, faced investor rejection, and built the brand through focus, persistence, and product storytelling. She took a suitcase to Cosmoprof, met suppliers stand by stand, found the lab she still works with today, and launched with a tight initial range, because focus beats noise in the early days.

You will learn

• How Maria built Rodial from home, with limited capital, no funding, and no industry background
• Why launching with focus beats launching too many products, and how to pick a niche that travels
• How to win attention without huge budgets, naming, storytelling, press strategy, and consistent brand positioning
• How to think about influencers realistically, what works now, what changed after Covid, and why long term partnerships matter
• How to handle failure, cash flow pressure, and decision making, including the lesson from a mistake that nearly ended everything

Follow Maria:

https://www.instagram.com/mrsrodial

https://uk.linkedin.com/in/maria-hatzistefanis-64b7985

https://www.tiktok.com/@mrsrodial

https://twitter.com/MrsRodial

Get Maria's books:

How to Make Your First Million: Build wealth with style and audacity

https://amzn.to/4crK3P1

How to Make it Happen: Turning Failure into Success

https://amzn.to/46B3DEN

How to Be an Overnight Success

https://amzn.to/4b1ACmV

How to Live Your Best Life: Transform your mindset and manifest

https://amzn.to/4blUL8F

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