Why trying to appeal to everyone on social media is exactly what's making your real estate business invisible.

Kyle Scott reveals why storytelling is biologically hardwired to build trust and how agents can use it to outcompete artificial intelligence. From his roots at NBC News to his current role at Luxury Presence, Kyle shares actionable strategies for creating a personal brand that captures qualified leads—even if you never want to show your face online. We also dive into how mining your existing database for life events can unlock hidden listing opportunities.

🎧 Hosted by: Tomas Fonseca

🎤 Featuring: Kyle Scott

Kyle Scott went from producing at NBC News to building a real estate education and media brand with Ryan Serhant. He currently leads partnerships and brand strategy at the proptech platform Luxury Presence, focusing on empowering agents to connect with audiences through authentic storytelling.

💡 What You’ll Learn in This Episode:

✔ Leveraging the biological science of storytelling to win trust and connect with clients

✔ Differentiating yourself from AI tools by doubling down on emotional intelligence

✔ Identifying your core audience's pain points to build a targeted personal brand

✔ Generating qualified leads on social media without ever showing your face

✔ Optimizing your online search presence to capture leads from offline networking

✔ Building a defensible business moat by fostering a sense of community and belonging

✔ Mining your existing database for critical life events to uncover hidden listings

Connect with Kyle Scott:

🌐 Website → https://kylescott.com/

💼 LinkedIn → https://www.linkedin.com/in/kylewilliamscott/

📸 Instagram → https://www.instagram.com/kylescottoriginal

📘 Facebook → https://www.facebook.com/luxurypresence/

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature.

#IconsOfRealEstate #RealEstateMarketing #StorytellingInSales #PersonalBranding #PropTech #RealEstateAI #LeadGeneration #LuxuryPresence #RealEstateAgents #RelationshipBuilding #TomasFonseca #KyleScott