Bear Handlon, founder of Born Primitive, joins the MTNTOUGH Podcast to announce a partnership with Black R!fle Coffee to erase up to $25 million in veteran medical debt from November 7–11, 2025. He shares his journey from military service and personal hardship to renewed faith, revealing how surrender and purpose replaced a performance-driven mindset. The conversation explores America’s spiritual awakening, the power of calculated risk, and building a business that fuels both profit and life-changing impact. Listeners are invited to shop both brands during the campaign to directly support thousands of veterans and their families.

Join Dustin Diefenderfer, Founder of MTNTOUGH Fitness Lab and creator of the MTNTOUGH+ Fitness App in the top podcast for Mental Toughness and Mindset. (P.S. 🐏 Get Your First Month of MTNTOUGH Free Use Code "MTNPOD" @ https://mtntough.com/.) On this show, we delve into guests' purpose, mentality, and mental toughness so you can learn from the best of the best. Whether you're a seasoned backcountry hunter, an outdoorsman, or simply someone who wants to level up your mindset, this is your go-to source for inspiration, expert insights, campfire tales, entrepreneurship, and stories of perseverance and triumph.

Presented by Sig Sauer.

V I D E O S TO W A T C H N E X T

🎙️ More MTNTOUGH Podcast Episodes: https://www.youtube.com/playlist?list=PLdAelJZ1bZWr5v6K_-IPix0tq8b7xH1ms

S U P P O R T O U R S P O N S O R S:

💊 Get 20% off MTNTOPS Supplements, Use Code "MTNTOUGH" Here at checkout: https://mtn-ops.sjv.io/LXkPEo

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W H A T I S M T N T O U G H F I T N E S S?

MTNTOUGH is The #1 Fitness App Trusted By The DedicatedOur premier functional fitness programming is conveniently packaged for hunters, first responders, military, and mountain athletes. Train at home, at the gym, or on the go.

Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.

0:00 Intro: Why Risk = Massive Success (Born Primitive Returns!)1:45 Bear Hanlin Enters the Lab – $25M Veteran Debt Wipe Incoming2:33 Sunday Church Pump + Real Talk on America’s Faith Revival8:38 When Faith Finally Clicked: From Casual to Front-Row Tears11:46 House of Cards Crashed – Hard Years That Forced Surrender14:28 Type-A Trap: Performance Mindset Almost Destroyed Me23:06 Ditching “Prove Them Wrong” Fuel for Purpose-Driven Fire42:17 Born Primitive’s Calling: Erasing Veteran Medical Debt Forever49:28 $25M Veteran Debt Wipe w/ Black Rifle – Stronger Together Drops Nov 71:12:51 How YOU Can Help Wipe $25M Debt (Nov 7-11 Only!) + Final Charge