エピソード

  • AEO for B2B Brands: How to Become the Default Recommendation in AI Search

    AEO for B2B Brands: How to Become the Default Recommendation in AI Search
    2026/05/06
    Alex explains how B2B brands can win AEO by building authority, citations, trust signals, and answer-ready content that AI systems actually cite.
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    11 分
  • AI Search Reputation Risk Is Now a Marketing Problem

    AI Search Reputation Risk Is Now a Marketing Problem
    2026/04/12
    AI tools are shaping brand perception before prospects visit your site. In this episode, Alex explains how AI search builds narratives from reviews, forums, and third-party mentions, why that makes reputation management a marketing issue, and how to audit and improve what AI says about your business using a simple Discover, Diagnose, Fix framework.
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    15 分
  • Local AEO: How Small Businesses Get Recommended by AI Before They Ever Rank on Google

    Local AEO: How Small Businesses Get Recommended by AI Before They Ever Rank on Google
    2026/03/16
    Most local businesses are completely invisible to AI search. In this episode, Alex breaks down Local AEO — the 5 signals AI uses to recommend local businesses, how to write FAQ content that gets cited, and a simple 5-step checklist you can start this week.
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    7 分
  • How AI Assistants Can Help You Build Your AEO Strategy

    How AI Assistants Can Help You Build Your AEO Strategy
    2026/03/12
    Most marketers think of AEO as something you do for AI assistants — but what if those same AI tools could help you build your optimization strategy?
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    8 分
  • How Drug Rehabs Can Use AEO to Become the Answer AI Recommends

    How Drug Rehabs Can Use AEO to Become the Answer AI Recommends
    2026/03/04

    The addiction treatment industry is a $42 billion market and AI is becoming the new front door. When families in crisis ask ChatGPT or Perplexity for help finding a rehab, most treatment centers don't even show up.
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    9 分
  • Healthcare & AEO: Why Hospitals and Rehabs Are Invisible to ChatGPT (And How to Fix It)

    Healthcare & AEO: Why Hospitals and Rehabs Are Invisible to ChatGPT (And How to Fix It)
    2026/02/27

    AI assistants like ChatGPT and Perplexity are becoming the new front door for healthcare. Patients ask about symptoms, treatments, and providers before they ever call your office. But here's the problem: most hospitals and rehab centers are completely invisible to these tools.
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    7 分
  • The Citation Audit: How to Measure (and Improve) Your AI Visibility

    The Citation Audit: How to Measure (and Improve) Your AI Visibility
    2026/02/20

    AI visibility is the new SEO KPI — but most teams don’t know where they stand. In this episode of Be the Answer, Alex introduces the Citation Audit: a simple, 60‑minute framework to measure how often your brand is cited by ChatGPT, Perplexity, and Google AI Overviews — and how to improve those numbers fast.
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    19 分
  • The AI Snippet Test: How to Format Answers for Citations

    The AI Snippet Test: How to Format Answers for Citations
    2026/02/19

    AI assistants are answering millions of questions daily — but is your content getting cited? In this episode of Be the Answer, Alex breaks down the AI Snippet Test, a dead-simple framework to check whether your content is formatted for extraction by ChatGPT, Perplexity, and Google AI Overviews.
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    6 分