Are you frustrated with social media? You’re not alone. In this episode of Be Your Own Star, music manager and coach Christina Baur (@beyourown.star) breaks down the 3 biggest myths about social media that keep musicians stuck.

You’ll learn:
✨ Why posting daily isn’t the only secret to growth
✨ Why going viral won’t guarantee your career
✨ Why you don’t need to be on every platform to succeed

Instead, Christina shares what actually works: consistency, clarity, and connection. No fluff, no gimmicks, just real strategies to grow your audience and make social media work for your music career.

Challenge of the week: Pick your favorite platform and post one simple video every day for 7 days. Then DM Christina on Instagram @beyourown.star to celebrate your wins together!

Your brand is more than just a logo, a color palette, or a cool photoshoot. It’s the feeling people get when they see your name, hear your music, or follow your journey. In today’s episode, Christina Baur, international music manager and coach, breaks down what true artist branding means and why it’s the foundation of a sustainable music career.

You’ll learn:
✨ What “artist branding” really is (and isn’t)
✨ How to find the 3 words that define your unique vibe
✨ The biggest mistakes musicians make with their branding
✨ How to create consistency across music, visuals, and socials, without losing authenticity

Whether you’re just starting out or already building momentum, this episode will give you clarity, concrete steps, and inspiration to build a brand that attracts the right fans, opportunities, and collaborators.

👉 Take the challenge: define your 3 brand words today, update one part of your online presence, and tag Christina on Instagram @beyourown.star for feedback.

Stay creative, stay consistent — and remember, your brand is the story only you can tell.

How often do you say, “I just don’t have time for music right now”?
In this episode of Be Your Own Star – The Artist’s Journey, Christina calls out the time trap keeping so many talented musicians stuck—and reveals what’s really behind it.

You’ll learn how cognitive overload, emotional avoidance, and unclear goals sabotage your schedule—and what to do instead.
With her “Weekly Artist GPS” system and this week’s 15-minute focus challenge, you’ll finally reclaim your time and start creating on purpose.

Time isn’t your enemy. It’s your most powerful creative tool—when you give it direction.

For more info: https://www.beyourownstar.com/