Be Your Own First Customer: The Power of Using Your Own Platform
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Be Your Own First Customer: The Power of Using Your Own Platform
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Most founders think launching a financial product means building the full platform first: payment rails, automation, dashboards, compliance. Alberto Padilla started Briq.mx with a static website, a bank account, and a progress bar he updated by hand.
Alberto is the CEO and founder of Briq.mx, a regulated real estate crowdfunding platform in Mexico that lets people invest in vetted development projects with as little as $25.
In this conversation, you will learn:
- How Briq validated demand with a manual process before building any real infrastructure, and why looking trustworthy matters more than looking automated
- The growth path from friends to friends-of-friends to strangers, and why Briq waited two years before spending on marketing
- Why Alberto says the real sale in a financial product happens when the investor gets their return, and how that focus keeps marketing costs low
If you build products, run a business, or want a clearer picture of how crowdfunding works in practice, subscribe so you don't miss future episodes of The Web Talk Show.
Connect with Alberto Padilla and Briq:Website: https://briq.mxSocial media: @BriqMX
LinkedIn: https://www.linkedin.com/in/albertopadilla/