『Be The CEO』のカバーアート

Be The CEO

Be The CEO

著者: Adam Hurd & Tom Marino
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Most self-employed people never set out to become CEOs — it just happens. One day you’re working for yourself, the next you’re responsible for everything, everywhere, all at once. That shift creates a ceiling: you’re stuck as the bottleneck in your own business, trading freedom for frustration. On Be the CEO, Adam Hurd and Tom Marino open the curtain on what it really takes to cross the bridge from being “accidental CEOs” to becoming intentional CEOs — at work and at home. This is not a highlight-reel podcast. It’s raw conversations about our origins, our dogmas, our flaws, and the very ideas we fight against. You’ll hear about the enemies we’ve had to confront — not just people, but behaviors, beliefs, and blind spots that keep entrepreneurs small. Instead of theory, we use the world’s most popular business and personal growth ideas as a launching pad. We’ll bring you content from voices like Alex Hormozi, Dan Martell, Brené Brown, Tony Robbins, and others. Sometimes we’ll double down and connect their ideas to our core dogmas. Other times we’ll push back with a contrarian view, exposing why a common piece of advice may not work for the self-employed striving to become true CEOs. And often we’ll reveal where we learned the lesson the hard way — through our own flaws, missteps, and lived experience. Each episode is designed for one audience: the self-employed individual who knows there’s more on the table. The freelancer who wants to build a company. The solo business owner who wants to lead a team. The person who’s been grinding for years and realizes they don’t just want to “own a job” — they want to be the CEO. What makes this podcast different? We’re not interested in puffing up your confidence. We’re here to help you develop agency — the power to make intentional choices that shape your business and your life. And we’ll help you build certainty — the clarity to know exactly why you’re making those choices. That combination eliminates doubt, speeds up decisions, and creates momentum toward the future you actually want. You’ll walk away from each conversation with real perspective on: - How to spot the beliefs and behaviors holding you back. - Why the self-employed mindset will only get you so far — and what it takes to upgrade to the CEO mindset. - Where your flaws can be reframed into fuel for growth. - How to build a business that gives you both profit and freedom. If you’re ready to move beyond the self-employed ceiling and step fully into the role of CEO — in your company and in your home — this podcast is for you. Stop being an accidental CEO. Start being the CEO.2025 Atomic Business Coaching マネジメント マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
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  • The Hidden Skill That Fixes Your Focus, Energy, and Productivity
    2025/12/10

    In this unexpectedly deep episode of The Atomic Business Coaching Podcast, Tom and Adam unpack the real reason entrepreneurs lose focus, drain their energy, and struggle to stay productive — even when they’re in their zone of genius. What begins with a chaotic dog interruption unfolds into a powerful exploration of attention management, flow states, boundaries, energy cycles, and why most business owners break their own non-negotiables without realizing it.

    Through raw conversation, pattern recognition, and stories drawn from sports, parenting, and business, Tom and Adam reveal a hidden skill: the ability to manage your flow state before it manages you. This episode reframes how to protect your focus, maintain your energy, and shift your internal rhythm with intention so you can perform your best throughout the day.

    🎧 In This Episode, You’ll Learn:

    • Why interruptions destroy your flow more than distractions do
    • The difference between short-term and long-term flow states
    • How to recognize important interruptions before it’s too late
    • Why most business owners unintentionally break their own boundaries
    • How to manage energy cycles throughout the day
    • Why flow state management may be the most underrated business skill
    • How to design your day around your natural rhythms for better performance

    ⏱️ Timestamps

    00:00 – The chaotic dog incident that sparks the whole conversation

    01:40 – Missing red flags and the cost of ignoring interruptions

    03:10 – The struggle of breaking flow once you're locked in


    05:00 – The danger of clients reconditioning your boundaries


    06:00 – The concept of permeable vs. rigid boundaries


    07:30 – Can you stay in flow and still be open to learning?


    08:40 – Short-term vs. long-term flow states explained


    10:50 – How physical movement affects your ability to stay in the zone

    12:20 – Why environment design matters more than willpower


    14:00 – Parenting, podcasting, and pausing flow with intention


    17:00 – Using sports as training for focus and mental transitions


    18:50 – The two wavelengths of flow — and why they matter


    21:00 – When being 'too deep' in flow becomes a liability


    23:00 – Blending productive work with flow intentionally


    25:00 – Using mundane tasks as a tool for visualization


    28:00 – Rethinking the four zones and expanding the model


    31:00 – Energy, vitality, and the daily management system


    33:30 – How your energy baseline determines your effectiveness


    35:00 – Why entrepreneurs must manage energy, not time


    38:00 – Innovation, frameworks, and building a system for the world


    40:00 – Final thoughts on crafting a practical, usable philosophy


    🔥 Power Quotes

    “You’ll miss the red flags you don’t give yourself permission to look at.” – Adam Hurd


    “Flow is not fragile — but your boundaries are.” – Tom Marino


    “Clients will recondition you if you let them.” – Adam...

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    41 分
  • How To Find Your Rhythm Again (And Get Unstuck Fast)
    2025/12/03

    In this grounded and introspective episode of Be The CEO, Tom Marino and Adam Hurd explore what it really means to lose — and then rediscover — your rhythm during seasons of transition.

    What begins with a story about unexpected humanity turns into a powerful discussion about ambition, choices, daily structure, energy management, and why entrepreneurs often feel stuck even when life is objectively good. Drawing from their own personal challenges, shifting priorities, and evolving obsessions, they break down how to rebuild momentum by understanding your internal rhythms and designing days that actually align with who you are and where you want to go.

    🎧 In This Episode, You’ll Learn:

    • Why transition phases feel uncomfortable and confusing
    • How ambition shifts with age, success, and changing priorities
    • Why your daily rhythm matters more than your goals
    • How to separate choices from obligations
    • The role of energy, attention, and personal timing in high performance
    • Why simplicity and alignment create momentum faster than hustle
    • How to design days that fit who you are now — not who you used to be

    ⏱️ Timestamps

    00:00 – A moment of unexpected humanity at 7-Eleven

    01:00 – Good people in bad situations and what it teaches us


    02:00 – Why business is simple (but never easy)


    03:30 – The invisible weight of transition phases


    04:30 – When opportunity feels unclear and overwhelming

    05:45 – Why people chase goals that aren’t truly theirs


    07:00 – The danger of avoiding reality and refusing hard choices


    09:00 – Rethinking yearly priorities and personal pursuits


    11:30 – Tom’s struggle with rekindling ambition


    13:30 – The crossroads between doing more and doing less, better


    14:45 – Obligation vs. choice and why ‘should’ kills momentum


    16:30 – The impact of divided obsessions on energy and clarity


    18:00 – Letting go of old roles and redefining identity


    20:00 – Designing days around desire instead of pressure


    22:00 – The circadian rhythm of an entrepreneur


    23:30 – Why losing your rhythm kills ambition


    25:00 – Recognizing personal energy cycles and limits


    27:00 – What truly exhausts entrepreneurs (hint: it’s not clients)


    30:00 – Auditing everything that doesn’t support your purpose


    32:00 – Why connection — not chasing clients — drives growth


    35:00 – How removing variables restores energy and clarity


    36:00 – Final reflections and the challenge to rethink your rhythm


    🔥 Power Quotes

    “It's better to be a good man in a bad situation than a bad man in a good situation.” – Adam Hurd


    “Business is simple — it’s just not easy.” – Tom Marino


    “People chase goals that were never theirs in the first place.” – Adam Hurd


    “Sometimes you lose your rhythm because you're beating to someone else’s drum.” – Tom Marino


    “Your day

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    36 分
  • The Hardest Skill in Business (Nobody Teaches This)
    2025/11/26

    In this episode of The Atomic Business Coaching Podcast, hosts Tom Marino and Adam Hurd dive deep into the real engine behind business success: meaningful connection. What begins as a light conversation about Thanksgiving traditions, nightlife, and family quickly evolves into a powerful exploration of why the hardest skill in business is *learning how to create meaningful, deep, human connection*—something no one teaches, but every business depends on.

    Through stories about partying, parenting, clients, and their own friendship, Tom and Adam reveal how meaningful conversations fuel growth, reduce chaos, unlock understanding, and allow business owners to break free from limiting beliefs. They also explore why personal honesty, vulnerability, approval, courage, and the ability to go deeper with people are the foundations of real entrepreneurial success.

    🎧 In This Episode, You’ll Learn:

    • Why meaningful connection is the real superpower in business
    • How deeper conversations eliminate chaos and reveal clarity
    • Why approval-seeking destroys authenticity and decision-making
    • The Believe–Behave–Become framework vs. ‘fake it til you make it’
    • How to break limiting beliefs imposed by others
    • Why courage only exists in the moment of action
    • How meaningful environments create better clients, better thinking, and better business outcomes

    ⏱️ Timestamps

    00:00 – Thanksgiving week intro and holiday memories


    01:00 – Why reconnecting during the holidays feels special


    02:20 – Business owners who still live like ‘kids with adult money’


    03:50 – How different generations approach fun, music, and joy


    05:00 – Adam’s past life exploring everything from raves to house parties

    06:00 – Why Tom and Adam prefer small, intimate conversations


    07:00 – The power of meaningful environments and deep connection


    08:20 – Why meaningfulness fuels the Atomic coaching style


    09:10 – How younger environments shaped who Adam became


    10:45 – Group dinners, vulnerability, and unlocking real conversations


    12:00 – Why deeper conversations transform coaching results


    13:20 – Understanding lowers entropy and reduces chaos


    14:45 – How vulnerability creates a map for real change


    15:45 – Personal growth = learning to lie less to yourself


    17:00 – Breaking limiting beliefs and false identities


    18:30 – Why approval-seeking destroys progress


    19:30 – Believe • Behave • Become explained


    20:45 – Courage is not a feeling—it's the action itself


    22:30 – Why courage disappears the moment you use it


    25:00 – The ‘tightrope’ analogy of courage and fear


    27:00 – Why deeper conversations unlock transformation


    28:00 – Meeting impressive people and feeling humbled


    30:00 – Why superficial marketing frustrates Tom & Adam


    31:00 – The meaningful connection that keeps clients for years


    32:00 – Adam’s...

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    36 分
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