Be Kind First: How Jennifer Anderson Built a VA Relationship That Lasted (and a National Charity in 3 Years) | Jennifer Anderson, Real Estate Agent & Shawn Kunkler
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Most VA relationships in real estate last three to six months. Jennifer Anderson's has lasted over two years.
She didn't get lucky. She built a system, and then she did something most agents never do. When she found out how little her VA Charles was actually taking home through the third-party platform, she bought him out of the contract herself.
That one decision changed everything. Charles now runs her entire back office. Her clients call him first. He pushes back on her when he knows better. And he has no reason to leave.
In this conversation, Jennifer breaks down exactly how she got there, how she interviews for character over credentials, how she uses video to train without creating dependency, and why most agents set their VA up to fail before the first week is over.
We also get into Agents Against Cancer, now in its third year, with a formal gala at the Museum of Contemporary Art in Chicago and a golf event at a private New Jersey club. It started with one question. Three years later, it's a national movement.
If you've struggled to make a VA relationship work, this one is the blueprint.
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Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.
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