Max Nimaroff is a Brooklyn-based parent, SVP of e-commerce at Oats Overnight, writer, Discord community builder, aspiring Court Street shop owner, and self-described outsider who has spent his whole life stitching together people who wouldn't otherwise be in the same room. He's also a Pokémon master (of sorts).

In this conversation, we talk about:

• Why a portfolio career is artistry by another name
• His grandfather who ran an ice cream shop, manufactured children's dresses, and robo-traded from his Upper East Side apartment, and what Max learned from him
• What it feels like to leave a job and watch years of work relationships disappear
• Why he built 500+, and what "real community" looks like online
• His dream of owning a store on Court Street

Find Max:

• 500+ Community: whop.com/500-plus
• Substack: readmaxos.substack.com
• LinkedIn: linkedin.com/in/max-nimaroff/
• Text him: (516) 660-7269 (his idea, not mine)

Thanks for listening to 'Be Cringe'! Find us online:

• Instagram: @becringepod
• Substack: thismightbecringe.com
• Listen to the pod: becringe.riverside.com

Seth Werkheiser is the founder of Social Media Escape Club, a freelance email marketer, and, among many (many) other things, has been on the internet in earnest for 25 years.

Over the last two-and-a-half decades, Seth has found his place on the internet, through places like his 2001 heavy-metal blog (Buzz Grinder), his AOL music blog (Noise Creep), and being an early adopter of places like Twitter (he was user number 2,700, or so), Flickr, and something called 'IRC', a text-based platform where he used to make plans with people before going to local shows.

In this conversation, we talk about:

• The early internet in all its glory (including a little trip down memory lane).
• How he accidentally discovered SEO
• How spending time away from social media can allow you to spend more time on your craft
• Why most of us wouldn’t know what to do with virality, even if growing more slowly is, well, slow
• Why 50 subscribers can be more impactful than 5,000 followers

Find Seth

• Social Media Escape Club: socialmediaescape.club
• Substack: socialmediaescapeclub.substack.com
• Seth's Blog: sethw.xyz

Thanks for listening to ‘Be Cringe’! Find us online:

• Instagram: @becringepod
• Substack: thismightbecringe.com
• Listen to the pod: becringe.riverside.com

Lia Zneimer is a former marketing VP, writer, author, theater kid at heart, and dog mom to Waffles.

She is working on her YA novel set at theater camp, while navigating the many swim lanes of her career and finding comfort in being able to go back and forth between in-house roles and working for herself (while writing her book)

In this conversation, we talk about:

• Giving ourselves the permission to define our own success in our career.
• Going back in house, and seeing that as part of a larger career ecosystem.
• Being theater kids (I promise, we move on quickly).
• Writing a novel, using the 'author' label before it's published, and having big dreams for where it can go.
• Being brave enough to examine your career and ask "do I like this or am I just good at it"

Find Lia

• Substack: getrecharged.substack.com
• LinkedIn: linkedin.com/in/liazneimer/

What Lia Shared:

• Mary Jantsch’s Pie Chart, referenced here
• A plot twist… by Lia Zneimer

  Lia talks about standing in front of three opportunities, and which one she ended up choosing

• The tech dream is a nightmare by Max Pete
• Can’t Even: How Millennials Became the Burnout Generation by Anne Helen Petersen

Thanks for listening to ‘Be Cringe’! Find us online:

• Instagram: @becringepod
• Substack: thismightbecringe.com
• Listen to the pod: becringe.riverside.com