We go head to head in a battle off: the five things that have genuinely moved the needle for our businesses over the last 25 years. No rehearsed answers, no overlap discussed in advance, just two founders picking apart what actually built the business versus what just felt busy. It's a useful exercise for any owner who wants to get clear on what would hurt most if it disappeared tomorrow.

Key Topics Covered

• Why LinkedIn became Claire's number one channel for leads, and the debate over whether it's actually scalable
• How the smartphone and tools like Claude Code turned Simon into someone building internal software with no coding background
• Using AI as a thought partner to challenge decisions and shortcut the learning curve on things like SEO
• Why Xero opening up its API changed what was possible for both businesses, and what that means for any owner relying on one core piece of software
• Podcasting, AirPods, and self-education as an underrated growth lever
• The apprenticeship levy as a way to attract and train talent without competing purely on salary
• What COVID-19 actually taught them about steady growth versus sudden windfalls, and why "predictable" isn't always what it's cracked up to be

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ABOUT THE HOST:

Claire Hancott through Profit Cash Growth helps 7 & 8 figure business owners to increase their profit, improve their cashflow and grow their business using their numbers.

As a finance director & chartered management accountant, Claire has nearly 20 years’ experience in finance and running businesses of her own. This gives her a unique insight into the information and support business owners need to grow a financially successful business.

Claire passionately believes that every business should be run by the numbers because the numbers in your business are telling you a story about what is and isn’t working and where your opportunities lie. Claire’s mission is to provide insightful management accounts, reports and advice to business owners and support them to make smarter decisions.

*The content of this podcast is for entertainment purposes only and does not constitute professional advice.