Bare Bones Brand Strategy
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Bare Bones Brand Strategy
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概要
You don't need a 50-page brand book to start a business. You need a logo, consistent colors,
consistent fonts, and the guts to go. Craig and Caitlin break down exactly what a brand
foundation looks like when you're just getting started, why messy starts are not only okay but
encouraged, and how a few smart decisions early on can save you thousands down the road.
What we cover:
● Why most founders overthink branding and underthink consistency
● The three building blocks every startup needs before anything else: logo, color palette,
typography
● How to use AI to pressure-test your color and font choices (even on a zero budget)
● The "brand thesis" concept: documenting your messy start so a strategist can hit the
ground running later
● Why trying to cram your entire business story into a logo is the most common branding
mistake
The One Thing: Even if your brand is rough around the edges, if it's consistent, you remove
friction points that cost you business. Consistency beats perfection every time.
Craig Brooks is CEO of Clarity Creative Group. Caitlin Smith is a brand designer and strategist.
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