Bali’s tourism economy is supported by more than international arrivals.

In this episode of The Global Investor Podcast, we explore Bali’s second demand engine: Indonesia’s enormous and increasingly premium domestic travel market.

Indonesia recorded approximately 1.20 billion domestic tourism trips in 2025, while Bali recorded around 26.62 million. The government is now actively encouraging higher-spending domestic travel—potentially creating another premium demand pool alongside international visitors.

We examine:

• why domestic travellers can support demand around Indonesian holidays, weddings, events and corporate retreats;

• the growing relevance of premium Indonesian travellers to resorts, larger villas, private-pool accommodation and wellness experiences;

• the potential implications for Nusa Dua, Jimbaran, Uluwatu, Sanur and Ubud; and

• why strong market demand does not automatically make every Bali property a good investment.

We also consider how domestic demand combines with a diversifying international visitor base, remote professionals, lifestyle migrants, retirees and longer-stay residents to create a broader accommodation market.

The opportunity is not simply to buy a premium property in Bali. It is to understand which customers will choose that property—and why they will select it over the available competition.

If you would like to examine specific Bali investment opportunities through a disciplined, evidence-led framework, connect with us through Bali Investment.

At SOVRAN Strategy, we believe true wealth isn't measured by what you own.

It's measured by the freedom your capital creates.

Freedom of choice.

Freedom of opportunity.

Freedom to live, invest and build your future on your own terms.

w: ⁠⁠⁠sovranstrategy.com⁠⁠⁠

e: ⁠⁠⁠connect@sovranstrategy.com⁠⁠⁠

i: ⁠⁠⁠SovranStrategy⁠⁠⁠

WhatsApp: +61 481 573 533

Markets change. Principles don’t.

Think globally.

Strategy first.

Allocate capital wisely.

Freedom follows.

The Global Investor Podcast

Presented by SOVRAN StrategyGlobalby Strategy.

This podcast is for generalinformation only and does not constitute financial, legal, tax or investmentadvice.