In this episode of Balanced, host Stephanie Blaine shares a powerful truth that business owners rarely admit: December doesn’t reveal new problems — it reveals the same problems you’ve been ignoring all year.

Recording from Ho Chi Minh City, Vietnam, Stephanie reflects on running her business from the other side of the world and the surprising clarity that distance brings. She breaks down why year-end planning isn’t about vision boards, aesthetic goal-setting, or waiting for a “fresh start” on January 1st. It’s about finally fixing what’s been broken — the systems, boundaries, pricing, and yes, your bookkeeping.

With her signature blend of real talk, humor, and practical action, Stephanie challenges you to stop delaying the hard stuff, stop romanticizing the reset button, and start making the changes your business has needed for months.

⏱️ Timestamps
00:00 – Welcome
00:22 – Running a business from Vietnam
00:49 – Saying vs. actually working anywhere
01:37 – December planning reality
02:18 – What December really reveals
03:30 – January 1st isn’t a reset
03:55 – Fix what’s broken now
05:11 – Systems = freedom
06:05 – The one thing broken all year
06:39 – For most: bookkeeping
07:05 – December consult spots
07:41 – Freedom comes from systems
08:03 – Best time to fix is now

✨ Perfect For:
✓ Entrepreneurs are consuming business advice but lacking clarity
✓ Small business owners are tired of guessing instead of knowing
✓ Creators and service providers ready to understand profitability
✓ Anyone serious about building a scalable, data-driven business

📌 Links & Resources:

💬 Book Your Free Consultation:
https://link.bookkeeper.net/widget/bookings/bkconsults-ecommerce-2a1298cf-f8b9-46b9-a2f6-53890f394f0c

🌟 Join the Starlight DIY Club:
https://starlightbookkeeping.com/starlight-diy-club

📺 Watch episodes + subscribe on YouTube:
https://youtube.com/@starlightbookkeeping?feature=shared

📸 Follow Stephanie on Instagram:
https://www.instagram.com/_stephblain_/

🌐 Visit the website:
https://starlightbookkeeping.com/

Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!

In this eye-opening episode of Balanced, host Stephanie Blaine pulls back the curtain on the real cost of entrepreneurship—the ones no one includes in those “I quit my 9–5!” celebration posts.

From self-employment taxes and lost benefits to the sneaky subscriptions draining your account and the invisible emotional load you carry as a CEO, Stephanie breaks down every category of cost you must understand to run a profitable, sustainable business.

With her signature blend of truth-telling, humor, and practical steps, she helps you get clear on the financial reality of being your own boss—so you can plan, price, and run your business like the CEO you are.

If you’ve ever wondered, “Where is all my money going?” or felt blindsided by unexpected costs, this episode is your reality check (in the best way possible).

⏱️ Timestamps (Short)
00:00 – Welcome to Balanced
00:22 – The dream vs. reality of entrepreneurship
00:43 – The celebration posts never show the real costs
01:21 – The romanticized “I’m my own boss” illusion
01:42 – The hidden financial + emotional costs
02:25 – Three types of costs: obvious, sneaky, invisible
02:50 – The obvious costs you still underestimate
03:14 – Self-employment tax reality check
03:33 – Health insurance + lost benefits
04:27 – The sneaky costs (subscriptions, tools, education)
05:39 – Contractors + service providers add up
06:03 – The real cost of working from home
06:40 – The invisible costs draining your energy
07:23 – The mental load of being in every department
08:45 – Income inconsistency + emotional toll
09:34 – Why this isn’t to scare you—but empower you
10:30 – Action Step #1: Review three months of statements
11:29 – Action Step #3: Calculate your real hourly rate
12:15 – Audit where you’re wasting time
12:41 – The cost of DIY vs hiring help
13:51 – You didn’t start your business to struggle
14:38 – Share the episode + normalize real talk
15:06 – Closing message: balance your books, your business, your life

✨ Perfect For:
✓ Entrepreneurs are consuming business advice but lacking clarity
✓ Small business owners are tired of guessing instead of knowing
✓ Creators and service providers ready to understand profitability
✓ Anyone serious about building a scalable, data-driven business

Links & Resources:
Book a free consultation
Join the Starlite DIY Club – step-by-step bookkeeping guidance

Start with the desk. Clean up your calendar. And remember—every hour you organize now is a gift to your future self.

Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!

Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!

Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!

Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!

In this episode of Balanced, host Stephanie Blaine exposes one of the biggest blind spots in the online business world. You’re consuming advice from top industry leaders—Alex Hormozi, Jenna Kutcher, Amy Porterfield, Gary Vee—and it’s all incredible… but it’s built on one massive assumption they never talk about.

They assume you already have your bookkeeping handled.

Stephanie breaks down why every strategic decision, marketing strategy, course launch, and “double down on what’s working” advice depends on one thing: clean, organized, up-to-date financial data. Without it, even the best business advice becomes guesswork.

With humor, tough love, and actionable steps, Stephanie helps you stop “playing business” and finally build the financial foundation your business needs to grow with confidence and clarity.

⏱️ Timestamps (Short)
00:00 – Welcome to Balanced: business + life in harmony
00:22 – Real talk: consuming content doesn’t equal clarity
00:42 – The gurus you follow… and the massive assumption they make
01:25 – The missing foundational step no one talks about
01:42 – Why every piece of advice assumes clean books
02:00 – The Alex Hormozi moment that made everything click
02:19 – The financial questions every strategic decision requires
02:42 – Why you can’t get help without accurate numbers
03:03 – Busy ≠ profitable
03:27 – The harsh truth: all advice is useless without bookkeeping
03:49 – Why clean books = smarter, faster business growth
04:11 – The pain of running a business blind
04:58 – The real difference between entrepreneurs who scale + those who don’t
05:19 – Action Step #1: Sign up for QuickBooks Online
05:37 – Action Step #2: Gather every bank + credit card statement
05:56 – Action Step #3: Block two hours to start or hire support
06:13 – Inside the Starlight DIY Club: bookkeeping support made simple
06:32 – You didn’t start your business to “wing it”
06:53 – Share the episode & normalize the unsexy stuff
07:14 – Follow Stephanie on Instagram
07:35 – Closing message: Balance your books, your business & your life

✨ Perfect For:
✓ Entrepreneurs are consuming business advice but lacking clarity
✓ Small business owners are tired of guessing instead of knowing
✓ Creators and service providers ready to understand profitability
✓ Anyone serious about building a scalable, data-driven business

Links & Resources:
Book a free consultation
Join the Starlite DIY Club – step-by-step bookkeeping guidance

Start with the desk. Clean up your calendar. And remember—every hour you organize now is a gift to your future self.

Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!

Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!

Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!