What's Preventing You From Becoming the Obvious Choice?

You're doing good work. You're investing in your business. You're trying to reach the right customers. So why isn't your business the obvious choice?

Sometimes the answer isn't more marketing, more content, or more effort. It might be something you haven't stopped to examine.

Dr. J.J. Peterson is joined by Julie Firth and Sonia Whittam to kick off the Become the Obvious Choice series. Together, they explore nine areas of business that influence how customers find, evaluate, and choose you, from thought leadership and positioning to sales, customer experience, scaling, and leadership.

The goal isn't to give you nine more things to fix. It's to help you recognize what might be holding your business back and identify where your attention could make the biggest difference.

What This Explores

• Why having a distinct point of view matters in the age of AI

• The difference between positioning and marketing

• How changing buying habits are reshaping sales

• Why customer experience plays such an important role in building trust

• How to identify where your business needs the most attention

Take the Conversation Further

Knowing what might be holding your business back is one thing. Figuring out what to do about it is another.

The Become the Obvious Choice events bring experienced business leaders together to work through real challenges, share perspectives, and make decisions about what comes next.

Explore upcoming events: https://become-the-obvious-choice.com/

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What if becoming a more confident public speaker doesn't start with what you do on stage, but with how well you know yourself?

Award-winning speaker and Spark the Stage author Aleya Harris joins Dr. J.J. Peterson to explore why great public speaking begins with understanding who you are, recognizing the value of your expertise, and finding a speaking style that feels authentic to you.

Aleya shares her Get Real, Get Clear, Get Connected approach, along with her STEAM framework for structuring presentations that engage audiences and make your message memorable. They also explore how developing your skills as a speaker can open doors to unexpected business opportunities.

Whether you're preparing for your first presentation or looking to become a more effective speaker, Aleya offers a practical place to begin.

Connect with Aleya Harris

Website: https://www.aleyaharris.com/

Book: Spark the Stage

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Getting what you want doesn't mean you'll automatically know what to do next. Sometimes achieving something meaningful is where the real learning begins.

Kelly Lyndgaard loved her successful corporate career. But when she discovered the challenges women faced after addiction recovery treatment, she saw a problem she wanted to help solve. She founded Unshattered, an organization that employs women in recovery to create premium handbags from reclaimed materials.

Building Unshattered required more than believing in its mission. Kelly had to challenge her assumptions about what people needed, understand what motivated customers to support the business, and recognize that even positive change can come with unexpected loss.

Dr. J.J. Peterson and Kelly explore the gap between knowing what you want to accomplish and figuring out how to make it happen. From building a sustainable organization to navigating personal transitions, their conversation is a reminder that meaningful change takes both humility and determination.

• Having a clear purpose doesn't mean you have all the answers.
• Understanding what people actually need may require questioning your assumptions.
• A meaningful mission still needs a business model that works.
• Moving toward something better can involve grieving what you're leaving behind.
• Lasting leadership requires the determination to keep going and the humility to keep learning.

https://unshattered.org/

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