Bad Logos Shouldn't Work, Yet They Do. The Difference Between Design and Business
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Graphic designers love logos.
We obsess over them.
We celebrate them.
We tear them apart.
And nobody loves judging logos more than designers.
But here's the thing...Some of the world's most successful brands have logos designers absolutely hate.
Nike.
Google.
Mastercard.
Calendly.
And somehow, they're doing just fine.
In this episode of The Angry Designer, we unpack why some "bad" logos continue to succeed, why businesses measure logo success differently than designers do, and why the world's best designers spend far less time obsessing over execution than most creatives realize.
You'll learn:
• Why ugly logos can still be wildly effective
• How businesses actually measure branding success
• The difference between small and big designer thinking
Because maybe the question isn't "Is this a good logo?"
Maybe the better question is "Why does it work?"
Stay Angry our Friends
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