Ever wonder how a family farm survives wild price swings, weather curveballs, and shifting markets? We sit down with Kentucky producer Keith Harris to unpack the real mechanics of resilience: diversifying for stability, securing buyers before planting, and building a legacy that gives each child a lane to thrive. Keith’s story starts with dark fire tobacco, which funded decades of growth, then pivots into a multi-enterprise operation spanning 3,500 acres of row crops, retail strawberries, 270 acres of watermelons, beef-on-dairy calves, and brand-new Vital egg barns.

The conversation gets specific about business strategy. Keith breaks down how he aligned crops with available labor, why retail made sense for berries, and how wholesale contracts with Costco and Walmart turned watermelons into a scalable, time-sensitive machine—often eight to ten semi-loads per day in July. He explains the quiet skills that make or break diversified farms: prioritizing small tasks, managing teams across overlapping seasons, and partnering with brokers to keep logistics tight. We also tackle the hard truths—vegetable margins are tighter than a decade ago, tobacco’s heyday is past, and row crop income runs in cycles—plus the mindset that keeps a farm moving forward.

If you’re a grower, ag professional, or curious listener, you’ll hear practical, field-tested advice on risk management, market-building, and when to pivot versus push through. Keith’s family-first approach shows how to expand with intention, train the next generation to lead, and build structured income streams that steady the ship when markets rock. Subscribe, share with a farmer friend, and leave a review with the one insight you’ll apply this season.

A wet spring, a parched August, and a combine that won’t quit—this conversation with fourth-generation farmer Allen Pace gets right to the heart of what it takes to bring a crop from the field to your plate. We talk through the harvest grind, the thin line between profit and loss, and why a few cents per bushel can swing a year when you’re moving hundreds of thousands of bushels. Allen shares how a lean crew uses crystal-clear communication and a whole lot of hustle to make good decisions when time, weather, and markets refuse to cooperate.

We dive into yields across Ballard County and beyond—corn averaging around 215 on his acres, early soybeans pushing into the 60s and 70s, and double-crop beans waiting on late rain. Allen explains how this year’s weather flipped yield maps, why storage and timing matter when harvest lows hit, and how working with a marketing team helps capture those crucial pennies. We follow the grain as it leaves the farm: down lock-free rivers toward export, to regional poultry integrators, and even into Kentucky’s booming bourbon industry.

There’s a bigger shift underway too. Soy oil is stepping into the spotlight thanks to renewable diesel and sustainable aviation fuel, changing the crush equation and creating new demand. Allen’s work on the Soybean Board highlights the research that got us here, and he makes a simple case for ag literacy: you may not eat soybeans, but your chicken sure did. We also look ahead at the next decade—drones, planter innovation, autonomy, hybrid powertrains—and what actually pays back versus what’s just a shiny toy. The perfect farm size? The profitable one. If you care about food security, rural economies, or just want an honest look at modern farming, this conversation delivers both grit and insight.

Dive deep into Western Kentucky's real estate landscape with Chance Futrell of Housman Partners Realty Land & Farm as he shatters common misconceptions about today's market. Fresh from his transition to full-time real estate after years of balancing dual careers, Chance brings authentic insights forged through countless successful transactions and deep community connections.

Contrary to popular belief, the local housing market isn't just surviving—it's thriving. Housman Partners celebrated their best month on record in May 2025, even with higher interest rates. After an initial adjustment period, buyers have acclimated to the new rate environment, recognizing that waiting indefinitely isn't practical when lifestyle needs demand action. Construction loans continue at surprising levels, with Chance and host Chris Griffin noting more than 20 new projects initiated during recent months.

The conversation shifts to the booming rural property market, where parcels of 10-40 acres are particularly sought-after. COVID accelerated the desire for self-sufficiency, with more people seeking their "own little piece of heaven" for gardening, recreation, and privacy. Chance reveals the unique valuation factors for hunting properties, where amenities like electricity and documented hunting success can significantly impact pricing. He advises property owners to maintain detailed logs of hunting activities to maximize value when selling.

Beyond market analysis, Chance offers practical wisdom for both buyers and sellers. He cautions sellers against allowing properties to become stigmatized through overpricing, while warning buyers to realistically assess maintenance requirements before purchasing rural land. "Chris Griffin goes out and buys 50 acres tomorrow and he doesn't own a tractor," he explains, illustrating how unprepared buyers often overlook ongoing costs.

Whether you're considering your first home purchase, looking to invest in recreational land, or seeking to maximize your property's value, Chance's expertise provides invaluable guidance.