Athletic brands aren't reserved for elite quarterbacks signing million-dollar deals - they're accessible to any athlete willing to do the work first. In this episode of BABES BALLS & BRANDS™, host Janet Moreira exposes this truth with Sam B Green, founder of AthleteCon and NIL strategist who proved non-revenue sport athletes can outperform Division I stars in brand partnerships.

Green identifies the critical mistake where athletes wait to become marketable before building brands when the actual sequence works in reverse. Her case study of a female discus thrower running a revival event with thousands of attendees demonstrates how defining your goal before chasing deals creates sustainable opportunities that last beyond athletic careers.

This episode explores breakthrough strategies for sports parents helping teen athletes start content creation without burning out. Janet and Sam discuss why ChatGPT serves as a practical first step for overwhelmed families, contract red flags where athletes get trapped in revenue sharing models, and how to convert one-off brand deals into longer-term relationships.

Essential insights for athletic scholarships strategy, building boards of directors through relationship trade-offs, and why the future belongs to athletes treating their brands as businesses from day one.

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Website: BABESBALLSBRANDS.com | Twitter/X: BABEBALLBRAND | Instagram: BABES.BALLS.BRANDS

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LinkedIn: JanetMoreira | Instagram: TheNILAttorney | Instagram: TheJanetMoreira | YouTube: @TheNILAttorney | Caldera Law: Janet-Moreira | Book Free NIL Consultation: Janet Moreira

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Website: AthleteCon.io | LinkedIn: @SamBGreen | Instagram: @SamBGreen

Athletic brands aren't built through checkbox marketing and forced endorsements - they're built through authentic partnerships where everyone wins. In this episode of BABES BALLS & BRANDS, host Janet Moreira reveals this truth with Alex Onaindia, founder of Distinction Agency, who quit his job at 26 to represent 300+ athletes and brands using his triple win philosophy.

Onaindia exposes the gap in athlete marketing where agents treat brand deals as contract afterthoughts rather than strategic opportunities. His inventory method helps teen athletes identify authentic partnerships based on products they actually use, creating collaborations that last years instead of ending after one campaign.

This episode explores breakthrough strategies for sports parents navigating NIL deals with performance incentives and retention requirements. Janet and Alex discuss high school football recruiting considerations, the Erica Wheeler campaign that pioneered women's sports partnerships, and why athletes need a board of directors including agency representation, legal counsel, and financial advisors.

Essential insights for athletic scholarships strategy, structuring NIL deals in the creator economy, and how teen athletes build workforce-ready skills through authentic brand partnerships. Onaindia shares practical examples of matching talent with campaigns based on audience demographics and conversion potential.

Critical conversation for sports families building athletic brands that generate income while maintaining credibility.

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Website: BabesBallsBrands.com | Twitter/X: BabeBallBrand | Instagram: Babes.Balls.Brands

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LinkedIn: janetmoreira | Instagram: thenilattorney | Instagram: thejanetmoreira | YouTube: @thenilattorney | Caldera Law: janet-moreira | Book Free NIL Consultation: Janet Moreira

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LinkedIn: Alexander-Onaindia | Instagram: @AlexOnaindia

Company - Distinction Agency:

Athletic brands aren't just about logos and endorsements they're about building future leaders. In this episode of BABES BALLS & BRANDS, host Janet Moreira sits down with Chiene Joy Jones, founder of Grow Our Game, who reveals a powerful truth: 94% of female executives played youth sports.

From starting with six girls on the coldest winter day to now serving 275 young athletes, Jones has transformed under-resourced New York communities with basketball programs that build confidence, mental toughness, and leadership skills.

Together, Janet and Chiene explore what it takes to raise resilient athletes, the reality of high school recruiting, NIL opportunities for young women, and why investing in youth sports programs creates stronger outcomes than detention facilities.

They also discuss financial literacy, workforce readiness, and how young athletes can build authentic brands even before NIL deals come into play. Jones shares real stories of athletes preparing not just for scholarships and athletic success, but for leadership roles in life and business.

This is a must-listen for sports families, parents, and athletes who want to build champions in the boardroom as well as on the court.

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Website: https://www.babesballsbrands.com/
Twitter/X: https://x.com/babeballbrand
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LinkedIn: https://www.linkedin.com/in/janetmoreira/
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Instagram: https://www.instagram.com/thejanetmoreira/
YouTube: https://www.youtube.com/@thenilattorney
Caldera Law: https://www.caldera.law/janet-moreira

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LinkedIn: https://www.linkedin.com/in/chienejones
Instagram: https://www.instagram.com/chienejoy/

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