BRB$ - S2 E26: Build vs. Buy Is Dead: It's Now Build vs. Why Bother?
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著者:
For twenty years, the answer was simple: buying software beat building it in-house nine times out of ten. Then AI coding tools showed up, and your VP of Ops suddenly has a credible "we can build this ourselves" slide. This episode rewrites the build-versus-buy calculus for 2026, breaking down where it actually makes sense to build, when you should still sign the SaaS contract, and how vendors survive when their customers can roll their own.
Hot takes:
- AI slashed the cost and timeline of custom software, turning build threats from bluff to real leverage in renewal negotiations.
- Systems of record with deep compliance and data gravity still win on "buy," but mid-market workflow tools are increasingly rebuildable.
- Smart operators are running ruthless software audits, killing zombie tools, and selectively rebuilding only where they gain real advantage.
- SaaS vendors who keep hiding behind switching costs are about to learn what a six-week migration feels like.
If you're renewing six-figure contracts out of habit — or selling them as if your customer couldn't spec a replacement with an LLM and a weekend — this episode is your new playbook.
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