Ben sold his pet brand last year, and now he misses the cash flow. He's been considering buying an existing eCommerce business. Jon and Ben review three very different potential acquisition targets: a niche personal care brand selling shampoo bars on Amazon, a low-cost supplement brand that looks highly competitive, and a wooden sensory toy company with killer reviews.

Jon provides a crucial warning that buying an existing business can be "shittier than it looks" on paper. They discuss valuations, profit margins, ad backs, and the shocking $13 million asking price of a digital audio program business.

Finally, Ben reveals his big vision. Which one would you buy?

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Timestamps:

00:11 — Considering buying a business

01:05 — Warning about buying a business

02:31 — First buying option

11:39 — Second buying option

26:44 — Third buying option

37:06 — Plan to launch new store

39:24 — The final factor in the decision

50:33 — Buy PDF Business for 13 mil?

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